Job Title

Join to apply for the Social Media Manager - Ontario role at Betway Global Direct message the job poster from Betway Global Who we are Were part of Super Group, the NYSE-listed digital gaming company behind some of the worlds leading Sports and iGaming brands. At Betway, were driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving. Who were looking for Were on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us to facilitate and execute Betways social media strategy across the Ontario region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports (NHL, NFL, NBA, Soccer) and casino offerings. This role will be pivotal in shaping Betways voice and presence across platforms, ensuring alignment with brand values and regulatory standards. Why we need you Were on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. Betways social media channels are a vital part of our mission to become the #1 sports betting brand in Ontario. As a Social Media Manager for Ontario , youll be at the heart of our digital presence bringing the biggest sporting and cultural moments to life across our platforms. Youll shape how fans experience Betway online, ensuring our voice is bold, engaging, and always ahead of the game. We require a dynamic, innovative and driven candidate, who is a North American sports guru capable of cementing us as a thought leader in the industry. The perfect candidate will also understand the casino product and be able to turn insights into actions and identify key opportunities to amplify Betways presence. Betway has a roster of global ambassadors and partnerships that you will be working closely with, including Thierry Henry, Ottawa Senators, Williams F1 team, Golden State Warriors, Philadelphia 76ers, Arsenal, Man City, Chelsea, Atletico Madrid and many more. What youll be doing Strategic leadership across all social media platforms Implementing the global social media strategy across sports & casino verticals Assisting the Head Of Social in expanding Super Groups social ecosystem Aligning content and campaigns with broader marketing goals and brand positioning Content & Campaign management utilising productivity tools and smart planning to deliver relevant, timely and engaging content Boosting and paid campaign support to achieve business objectives and KPIs Curating and scheduling high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube) Collaborating with design and wider social media teams to produce engaging multimedia assets Leading real-time and reactive coverage of major sporting events and cultural moments Community Management daily fan-first, human approach to solving problems and nurturing our audience Reporting and tracking KPIs collecting and analysing performance data to optimise the strategy for maximum performance Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship Brand Guardian working closely with the compliance and legal teams to ensure output is always compliant with AGCO and responsible gaming standards Developing influencer marketing strategies liaising with influencers, partnerships and external agencies Maintaining brand values, tone of voice and consistency across all social media channels Curating and leading social activations around key events Ensuring consistency between Social Media content strategy and Paid Social strategy for a full-funnel approach Analytical focus conducting post-campaign performance analysis and evaluation Providing regular performance reports to key stakeholders (weekly, monthly, quarterly) Staying updated on industry trends, innovations and technological advancements This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives. Essential skills youll bring to the table Proven success managing social media for a B2C brand, ideally in sports, entertainment, gaming or betting Deep understanding of Canadian sports culture and fan behaviour Data-driven mindset with proficiency in analytics platforms and reporting Strong copywriting and storytelling skills with the ability to convey complex ideas clearly and effectively Proficiency in social media management tools & platforms Ability to thrive in a fast-paced environment, balancing multiple priorities Proven record of participating in successful social media content/campaigns for a brand Experience conceptualising content ideas and briefing creatives to a design team Flexible to work outside standard working hours when required Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals & KPIs Exceptional attention to detail, ensuring high standards of quality in all outputs Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations Understanding of influencer marketing and management Desirable skills youve got up your sleeve 5+ years experience in Social Media Management, ideally within the sports marketing or iGaming industry Familiarity with Canadian advertising and gaming regulations (AGCO) Creative flair with a sharp eye for trends & audience insights Passion for sports and casino gaming Experience executing paid campaigns Degree in marketing or related online qualification Meta, Snapchat and other Social Media platforms Ads certification Understanding of online marketing technical aspects (e.g., tracking, analytics tools) Strategic thinking with handson execution ability and good organisational skills Familiarity with Digital Marketing channels such as SEO with content amplification strategies Experience leading production teams to create quality content and campaigns Our values are nonnegotiables Ownership and accountability Initiating action Resilience Team orientation Integrity What youll get back Were dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements wont go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 20 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. Game on! Seniority level Associate Employment type Full-time Job function Marketing and Product Management Industries Gambling Facilities and Casinos #J-18808-Ljbffr