Job Title

Marketing Automation Manager (Remote Canada) Introduction Directive Consulting is the leading B2B performance marketing agency that delivers real revenuenot just leads. We use Customer Generation, a marketing methodology developed by us, to cut through the noise and drive pipeline, fuel SQLs, and scale brands serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast, think boldly, and hire people who challenge the status quo and push campaigns past whats expectedsparking demand for bold, innovative brands. If you love performance, solving hard problems, and want your work to mean something, youll fit right in. Position Overview Internally titled Account Strategist, Revenue Operations, this role is a RevOps Strategist with deep technical experience in GTM implementations, GA4 architecture, and multichannel offline conversion tracking. Youll help deliver worldclass solutions within our Marketing Operations and Revenue Operations practice. Ideal candidates have 3+ years of handson experience implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot) on the customer or agency side, with strong technical fluency in tracking infrastructure and revenue data workflows. Youll collaborate closely with the Director of Revenue Operations, serving as both a technical problem solver and strategic advisor. What You Offer Technical mastery of HubSpot, Marketo, and/or Pardot, with the ability to manage multiple client instances endtoend Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA Handson experience with offline conversion tracking and CRMtoadplatform integrations (Google Ads, LinkedIn, Meta) Ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance A datadriven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics Strong clientfacing communication skills and the ability to collaborate with Directorlevel stakeholders and above Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set Roles & Responsibilities Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock fullfunnel optimization Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies Build strong relationships with multiple client stakeholders to drive renewals and longterm retention Communicate directly with clients via email, Slack, and Zoomtranslating technical insights into actionable recommendations Manage deliverables, project milestones, and technical implementations from discovery to final deployment Heres What Success Looks Like You own a book of clients with full autonomy to manage goals, strategy, and relationships Clients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention rates You grow your client accounts through strategic RevOps roadmapping and crossfunctional collaboration You reach a point of scale where we hire additional team members to support the client load youve grown You mentor new hires, sharing technical processes and helping build our RevOps practice What We Offer We have a set living wage at Directive