Job Title

Join Kraft Heinz as an Associate Director, Brand Marketing and lead the strategy and execution that drives growth for our iconic brands. You will define the long and shortterm vision for a portfolio of Kraft Heinz brands, own commercial outcomes (volume, profit, market share) and inspire crossfunctional teams to deliver showstopping results. This is a handson senior marketing role that blends bold brand building, rigorous commercial discipline, and people leadership ideal for a leader who moves quickly, thinks both strategically and tactically, and is passionate about growing beloved household names. Location: Toronto, ON (Hybrid - 3 days/week in office) Brand Strategy & Planning Develop and own multiyear (13 year) and annual brand plans that translate business objectives into clear priorities, marketing roadmaps, and measurable targets. Establish and refresh brand foundations aspiration, positioning, target consumer(s), consumer jobs to be done, and proof points that drive distinctiveness and relevance for Kraft Heinz brands. Translate strategic brand direction into prioritized activation plans across channels. P&L and Financial Stewardship Own brandlevel P&L accountability and take responsibility for delivering volume, margin, and market share goals. Build and manage budgets (including zerobased budgeting approaches when used), track financial performance, and drive cost and margin improvement initiatives. Use financial reporting to diagnose performance, identify opportunities, and create action plans. Demand Generation & Commercialization Lead endtoend commercialization for product innovation, renovations, pack changes and pricing actions, balancing growth and margin tradeoffs. Collaborate with sales and trade partners to build demand generation plans, manage distribution strategies (place), and optimize pricing and promotion (the 4 Ps). Oversee demand forecasting and performance tracking; adjust gotomarket plans in real time based on results. Insights, Measurement & Forecasting Use syndicated and internal data (e.g., POS, consumption/panel data, market share reports) to diagnose performance, identify opportunities, and create action plans. Define KPIs and measurement frameworks to assess campaign and innovation impact and inform ongoing optimization. Crossfunctional Leadership & Execution Lead crossfunctional teams (marketing communications, innovation, insights, finance, supply chain, sales) to deliver abovetheline and omnichannel activations that grow the brand. Partner with innovation/product teams on roadmap prioritization and with supply chain/operations on capacity, quality and cost issues to ensure flawless commercialization. Ensure daytoday decisions and tradeoffs align to the brands strategic destination. People Leadership & Culture Ambassador Manage, mentor and develop direct reports; create a culture of ownership, accountability and continuous improvement. Prioritize resources and coach teams to focus on the highestimpact activities. Communicate clearly and effectively with stakeholders and senior leadership. Recipe for Success Proven track record leading brand strategy and delivering measurable top and bottomline growth across short and multiyear horizons. Strong commercial acumen with experience owning a P&L, building budgets and driving financial results. Demonstrated ability to use syndicated and internal data (POS/panel/consumption analysis) to generate insights and actions. Experience managing the full marketing mix (product, price, place, promotion) and coordinating crossfunctional commercialization. Demonstrated ability to prioritize scarce resources and focus teams on highestimpact activities. Experience leading and developing a small team; strong coaching and people management skills. Excellent communication and stakeholder management skills; comfortable presenting to senior leadership. Bias for action and comfort working in both strategic planning and detailed execution. Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your familys needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial wellbeing lifestyle for our employees and their families. Physical Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional Employee Family Assistance Program, Wellbeing Programs, Family Support Programs Financial Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks New Hire Base Salary Range $171,400.00 $214,200.00 Bonus This position is eligible for a performancebased bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidates geographic region, jobrelated knowledge, skills, and experience among other factors. Toronto - Queens Quay - Headquarters Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance. #J-18808-Ljbffr