Job Title

Overview - Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge. - Champions a high-performance environment and demonstrates a commitment to banks values: accountability, passion, integrity and respect. Delivers results in accordance to bank's behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives. - Directs day-to-day activities in a manner consistent with the Banks risk culture and the relevant risk appetite statement and limits. - Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct. - Supports the Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales. - Use Adobe Photoshop and Sketch to make any necessary, last-minute changes to the art files. - Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space, focusing on large-scale email marketing campaigns and authenticated campaigns. - Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback. - Execute and adhere to quality control procedures and workback schedules for all campaigns. - Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion. - Make improvements to our digital campaign execution process based on test results and key learnings. - Configure dynamic content elements to create personalized campaigns at scale. - Perform initial quality assurance on the campaign to ensure the logic is functional and that it renders correctly on various client/browser combinations. - Conduct competitive research and identify best practices for coding architecture as well as user experiences. - Reference statistical evidence and research to provide design recommendations. - Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another. - Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reach of the A/B testing capabilities. - Keep up with the latest marketing and design trends and relay this information to various departments, as needed. - Monitor and ensure compliance with relevant CASL, anti-spam, and privacy regulations. Candidate Requirements / Must-Have Skills - 5-8 years of experience user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus. - 8-10 years of experience in marketing design, designing advertising and customer communications in an online environment. - 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign, or Salesforce Marketing Cloud - 3-5 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad++ or Adobe Dreamweaver. Nice-To-Have Skills - Fluency in using modern collaborative design tools such as Figma and Mural. - Deep connectivity with evolving web technologies such as CoPilot, ChatGPT and Gemini. Soft Skills - Enthusiastic team player who has an exceptionally keen eye for detail. - Data-minded but with an eye for aesthetics. - Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed. - Strong understanding of email tools like Litmus and Movable Ink. - Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels. - Ability to analyze results to help make informed decisions and program enhancements over time. - Self-starter with a strong sense of urgency in tackling challenges. - High level of professionalism, ability to work calmly in difficult and high-pressure situations. - Excellent verbal and written communication skills - Fluent written and spoken English; in addition, French language skills are preferred. Education / Experience HTML, CSS accreditation or four-year degree [Marketing, Design, or related field preferred] #J-18808-Ljbffr