Job Title

* Develop and execute a multi-year roadmap for marketing technology and AI enablement aligned to business growth and client engagement goals.* Build a connected ecosystem across platforms including Adobe Experience Cloud, Salesforce, Seismic, and Marketo.* Integrate automation and AI across workflows to improve efficiency, targeting, and measurement.* Establish standards for platform governance, data privacy, and consent compliance (CASL, PIPEDA).* Partner with IS, Data, and Compliance to ensure secure, responsible AI adoption.* Define business cases, KPIs, and measurement frameworks for new technologies and pilots.* Lead the Digital Product Managers responsible for Fidelity.ca and the MarTech Scrum teams, ensuring clear priorities, sprint planning, and stakeholder alignment.* Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization.* Drive agile delivery practices to increase release velocity and transparency.* Oversee vendor contracts and budgets to ensure scalability and performance.* Partner with Digital Experience to continuously improve usability and accessibility across all digital properties.* Lead the integration of AI into Fidelitys MarTech stack (Adobe Experience Cloud, Salesforce, Seismic), enabling smarter targeting, automation, and campaign optimization.* Embed AI into digital experiences across Fidelity.ca and mobile apps, including recommendations, next-best-action logic, intelligent search, and content personalization.* Enable teams to use AI-assisted content and campaign tools (e.g., generative AI, automated testing, predictive scoring) to improve speed and effectiveness.* Partner with Data & Analytics to connect AI outputs to dashboards and business intelligence, improving insight velocity and marketing ROI.* Run AI pilots, evaluate vendors, and scale high-impact use cases that reduce manual effort or improve engagement.* Ensure all AI capabilities follow responsible AI, privacy, consent, and compliance standards.* Manage and mentor leaders across Marketing Automation, Digital Experience, and Digital Product Management.* Create clear objectives, KPIs, and development plans that build accountability and growth.* Foster a culture of innovation, agile collaboration, and data-driven problem solving.* Partner cross-functionally with Events, Content, and Customer Journey Strategy to ensure seamless delivery.* Experience in marketing technology, automation, or digital technology leadership in large, matrixed organizations.* Strong influencing and partnership skills across Marketing, Technology, Data, and senior leadership.* Proven leadership of high-performing teams and ability to coach across functions.* Deep knowledge of financial services and wealth management is an asset.* Systems thinker with experience managing complex technology stacks.* Comfort working with data, including PII and sensitive information.* Strong communication and project management skills with the ability to pivot quickly.* A clear vision for how technology, AI, and data can improve efficiency and customer experience* University degree (Bachelor Degree) or equivalent work experience* Minimum undergraduate degree in Marketing, Communications, Journalism, English or a related discipline* 710 years of experience in marketing technology, marketing automation, digital product, or technology leadership within large, matrixed organizations.* Demonstrated success implementing and scaling enterprise MarTech ecosystems (Adobe Experience Cloud, Salesforce, Seismic, Marketo) and integrating AI/ML capabilities into marketing workflows.* Hands-on experience with agile delivery, including backlog ownership, sprint planning, and cross-functional coordination with IS and Data teams.* Strong background in data strategy, integration, and analytics enablement including comfort working with sensitive data and PII.* Proven ability to manage multi-million-dollar platform budgets, vendor contracts, and complex delivery pipelines.* Experience leading and developing high-performing teams across multiple MarTech or digital functions.* Experience in financial services, fintech, or enterprise B2B/B2C organizations is a strong asset.* Experience in financial services, fintech, or enterprise B2B/B2C organizations.* Professional development in AI, automation, or data analytics.* Canadian Securities Course (CSC).* Certified ScrumMaster (CSM), PMI-ACP, or PMP.* Adobe Experience Cloud or Salesforce certifications.* AI/ML or Data Science certifications.* Flexible working arrangements - 100% remote, hybrid, and in office options* Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you* Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy* Parental leave top-up to 100% of your salary for a period of 25 weeks* Up to $650 for home office equipment* Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice* Diversity and inclusion programs, including an active network of Employee Resource Groups* Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designationFidelity Canada has become an employer of choice for talented people seeking rewarding career opportunities in the financial services industry. We look to hire outstanding individuals who want to maximize their potential and be challenged in all aspects of their professional careers.To help our employees excel in their roles at Fidelity, we provide everyone here with the best training, resources and support possible throughout their careers. With our help, theres no limit to what you can accomplish here.Were excited youre considering Fidelity for your career plans. The Search Jobs section is your online source for job opportunities at Fidelity. Using our site is simple - just take a few moments to create an online profile for your ideal job. Your profile is then automatically matched to open positions and you are notified via e-mail each time a match is made. Or, if you prefer, you can search our list of jobs before registering with us.Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected] respects the privacy of your information. Click for a . #J-18808-Ljbffr