Job Title

Analytics Lead Omnichannel Orchestration & Next Best Engagement (NBE)Remote in Canada (excluding Quebec)Up to $200,000 CAD + Bonus + BenefitsHarnham is partnering with a major global pharmaceutical organisation undergoing a large-scale investment in Automated Omnichannel Orchestration and Next Best Engagement (NBE). They are building out a sophisticated decisioning engine that will determine how HCPs are engaged across channels and they need a hands-on Analytics Lead to drive that evolution.This role blends analytics, data science, omnichannel strategy, and high-value stakeholder engagement. You will play a pivotal part in shaping the logic, sequencing, and personalisation that power a world-class NBE model.THE ROLEAs the Analytics Lead for Omnichannel Orchestration, you will design and deliver the analytics behind the organisations next best engagement strategy across US brands. This position is ideal for someone who thrives in data-driven commercial environments and wants ownership of an enterprise-level orchestration engine.You will:Lead development of Next Best Engagement logic, sequencing frameworks, and decisioning rules.Work hands-on in SQL and Python to access, validate, and analyse omnichannel and media data.Build, maintain, and evolve measurement frameworks to evaluate campaign effectiveness and channel performance.Support marketing mix modelling, attribution, and broader commercial analytics as needed.Translate complex analytics into simple, actionable insights for non-technical stakeholders.Partner closely with brand, omnichannel strategy, digital, media, and commercial teams.Manage multiple initiatives simultaneously in a fast-paced, highly cross-functional environment.Conduct hands-on analytical work where required this is not a purely managerial role.This is a strategic analytics and orchestration role, not a heavy modelling position.The focus is on building a scalable decisioning engine, sequencing logic, and high-impact measurement not producing dozens of machine learning models.YOUR SKILLS & EXPERIENCEThe ideal candidate will have:Strong SQL and Python capabilities.Experience applying analytics within marketing, media and omnichannel environments.Experience with journey optimisation, sequencing, or cross-channel orchestration.Hands-on familiarity with Next Best Action / Next Best Engagement / Personalisation / Decisioning.Excellent communication skills and the ability to simplify complexity for business stakeholders.Comfort operating in dynamic, multi-stakeholder commercial environments.Experience in pharmaceuticals, life sciences, or another regulated industry (preferred).Exposure to tools such as Pega, Adobe, Salesforce Interaction Studio, Veeva, OCE, SAS RTDM (nice to have, not required).SALARY & BENEFITSCompetitive compensation including base salary, bonus, and comprehensive benefits package.HOW TO APPLYIf this role sounds like a good fit, please apply or contact Harnham directly for a confidential discussion.