Job Title

Who We Are Roadpost enables reliable communications beyond cellular coverage, connecting people wherever they go. Through our flagship product ZOLEO, a global messaging solution powered by the Iridium satellite network, we provide peace of mind for outdoor adventurers, remote workers, and enterprise users operating in offgrid environments. Our impact is realjust ask the people whose lives have been saved thanks to ZOLEO rescue alerts. Why This Role Matters This role sits at the center of Roadposts digital growth engine, driving measurable impact across leading brands including BlueCosmo and ZOLEO. Youll own the ecommerce P&L and digital revenue strategysetting direction, leading execution through expert partners, and building scalable systems for growth. With portfoliolevel scope and executive visibility, this is your opportunity to leverage AIdriven insights, automation, and experimentation to transform data into revenue and scale performance through modern tools and a testandlearn mindset. Youll work closely with the CMO and peers in Marketing, and crossfunctionally with Sales, Operations, IT/Engineering, and Product. Youll lead a Website & ECommerce Manager and Website Specialist, while managing agency partners (Google and Amazon) against clear SLAs, creative standards, and performance guardrails. What Youll Do - Lead Digital Growth Strategy Own the growth agenda across BlueCosmo and ZOLEOsetting strategy, quarterly and annual targets, and performance roadmaps. Define revenue, ROAS, CAC/LTV, and conversion goals; lead variance reviews and corrective actions. Shape paid media and attribution strategy while agencies manage daily execution. Govern lifecycle marketing and SEO/CRO priorities, guiding UX, merchandising, and loyalty initiatives. Embed AIpowered analytics, automation, and personalization to drive smarter decisions and faster execution. - Drive HighROI Acquisition & Retention Lead the integrated campaign calendar across paid, lifecycle, marketplaces, and partner programs. Oversee experimentation and creative testingscaling what wins. Evaluate emerging channels and technologies, greenlighting pilots with clear hypotheses and success criteria. - Own ECommerce Performance Take full ownership of ecommerce P&L for each brandsetting quotas, margin guardrails, and promo calendars. Hold partners accountable to ROI, SLAs, and site quality. Collaborate across teams to align forecasts, inventory, and launches. Champion automation and AIassisted merchandising and pricing experiments. - Uplevel Analytics & Operating Cadence Oversee analytics architecture and taxonomy across GA4, GTM, and visualization platforms. Approve tracking frameworks and dashboards for performance visibility. Run a disciplined operating rhythmQBRs, monthly forecasts, and weekly standupspowered by AIdriven reporting and predictive insights. What You Bring - Proven Digital Growth Expertise 8+ years driving measurable ecommerce and digital marketing performance, with full ownership of revenue goals and multichannel growth across paid, organic, and lifecycle programs. - Platform Mastery Deep fluency across GA4, GSC, GTM, Google Ads, Bing, Amazon Ads, YouTube, Meta, LinkedIn, Reddit, and ecommerce platforms like BigCommerce, Magento/Adobe Commerce, HubSpot, and Vercel. Skilled in analytics and BI tools (Looker Studio, Tableau), SEO/CRO platforms (SEMrush, Moz, Hotjar), and creative systems (Prismic, Adobe CC). - Analytical & Strategic Rigor Exceptional quantitative skills and business acumen; translates complex data into clear decisions, action plans, and ROI. - Operational Excellence A disciplined, processoriented operator who thrives in dynamic, handson environmentskeeping multiple programs on track, on time, and on budget. IsExpired: false #J-18808-Ljbffr