Job Title

Location: Mississauga, ON (Hybrid), anchor days on Wednesdays and ThursdaysDepartment: ProductEmployment Type: Full-Time, PermanentSalary Range: $130-150 kThe OpportunityLoadlink is building on a strong foundation within Canadas freight and logistics ecosystem and entering a new phase of growth. As Senior Product Marketing Manager, you will shape how our products show up in the market by connecting product strategy, customer insight, and commercial outcomes.This role sits at the intersection of Product, Marketing, Sales, and Customer Success. You will define how we position and launch products, how teams tell our story, and how demand is created and captured as the business scales. There is a meaningful opportunity to grow the scope and impact of this role as Loadlink evolves. An important part of the mandate is leveraging AI thoughtfully across product marketing workflows. This includes using AI to deepen customer insight, accelerate research and content creation, and improve how we measure and iterate on go-to-market effectiveness.What Youll DoOwn product positioning and messaging that clearly articulates Loadlinks value across the freight ecosystem.Translate product strategy, customer insight, and market dynamics into compelling narratives that resonate with target audiences.Build and operate a repeatable go-to-market framework that drives alignment, readiness, and measurable outcomes for launches.Lead product marketings contribution to demand generation by shaping campaign narratives, guiding audience strategy, and partnering closely with Demand Gen to drive awareness, pipeline, and adoption.Partner closely with Product to influence roadmap conversations through market insight, customer empathy, and commercial judgment.Equip Sales, Marketing, and Customer Success with clear enablement assets such as playbooks, competitive guides, and launch materials.Leverage AI tools to improve research, segmentation, messaging development, and performance analysis, with a focus on quality and impact rather than novelty.Lead internal launch readiness and post-launch reviews, using data and feedback to continuously improve GTM execution.What You Bring7+ years of experience in B2B SaaS or marketplace product marketing.Strong ability to connect product capabilities to customer value through positioning, storytelling, and enablement.Experience leading go-to-market programs and influencing demand generation strategy.Comfort operating cross-functionally with Product, Sales, Marketing, and Customer Success.Customer empathy, sound judgment, and strong taste in messaging and narrative quality.Analytical and commercially minded, with the ability to balance insight with execution.Experience in logistics, freight technology, or multi-sided platforms is a plus.Why Youll Love This RoleLoadlink is evolving quickly, creating space to define how product marketing operates at scale.You will have real ownership over how products are launched, how demand is generated, and how our story is told internally and externally.If you enjoy blending strategy with execution, using AI as a force multiplier, and building durable go-to-market foundations, this role offers both impact and room to grow.Our CultureFlexible Work Model: Enjoy a balanced hybrid approach with 2 in-office days.Vibrant Workplace Culture: We celebrate achievements and strike the perfect balance between productivity and enjoyment. Competitive Compensation Package: Benefit from an attractive salary, comprehensive benefits, performance bonuses, and an employee recognition program.Secure Your Future: Take advantage of our 50% RSP matching and stock purchase options to build long-term financial stability.Generous Time Off: Recharge with our paid vacation policy, ensuring you maintain a healthy work-life balance.Corporate Social Responsibility: Make a difference by participating in events, fundraisers, and environmental initiatives.Collaborative Environment: Work alongside diverse teams, build strong professional relationships, and engage in networking events and team-building activities.The Fine Print: By applying to this position, you are confirming you either possess a Canadian citizenship, permanent resident status, or work permit. In accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code Loadlink Technologies will provide accommodation throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require.