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Job Description: Lead UX Strategist & Research AnalystAbout the RoleWere looking for a Lead UX Strategist & Research Analyst to guide research-driven decision-making for enterprise marketing website projects. This is not a product UX role its a strategic position focused on user insight, information architecture, content strategy, and low-fidelity wireframing for B2B website design specifically.You will run discovery activities, analyze user behavior, shape content and navigation strategy, and translate research into clear wireframes and recommendations. Youll also lead client conversations and present UX rationale with confidence and clarity. This is a freelance contract position with consistent, ongoing project work.ResponsibilitiesUX Research & AnalysisPlan and lead UX research activities (qualitative + quantitative) tailored to marketing/enterprise sitesAnalyze user behavior, testing outputs, and analytics data (GA, Hotjar, Helio, etc.)Identify friction points and conversion blockers across user journeysConduct competitive and comparative audits to inform structure and content directionSynthesize insights into clear, prioritized, actionable UX recommendationsInformation Architecture & Content StrategyAudit existing website structures and perform detailed site map analysisDevelop and present site map recommendations that improve clarity, SEO alignment, and user flowCreate navigation models, content hierarchies, and IA documentationMap user journeys and define key conversion pathsBuild content frameworks and messaging priorities for enterprise web buildsEvaluate existing content for gaps, redundancy, clarity, and strategic alignmentWireframing & ConceptingTranslate IA and strategy decisions into low-fidelity wireframesProduce clear UX documentation (flows, diagrams, wireframes, rationale)Collaborate closely with designers to ensure strategic alignment through executionClient LeadershipLead client workshops, discovery sessions, and UX debriefsPresent research findings and guide stakeholders toward best-practice decisionsCommunicate fluently and professionally in English, both verbally and in writingBuild trust through structured thinking, preparedness, and strong strategic reasoningRequirements56+ years of experience in UX research, UX strategy, IA, or content design for websitesDeep understanding of enterprise marketing sites (not product UX)Proven ability to plan, execute, and analyze UX researchStrong command of information architecture and content strategyAbility to design clear, low-fi wireframes that translate strategy into structureExcellent English communication skills and confidence leading client conversationsAbility to work independently across multiple projectsProficiency with Figma, Helio, UserBrain, Hotjar, PostHog, Google Analytics, or equivalent toolsNice to HaveAgency experienceCRO or SEO fluencyFamiliarity with Webflow CMS structuresExperience with enterprise clients and multi-stakeholder environmentsContract DetailsFreelance contract positionRemote, flexible hoursMust be available for client meetings within EU/US time zones