Who We Are: Canco is proudly Canadian-born and raised. Since launching in 2016, we''ve grown into an independent chain of gas stations offering a bold alternative to big-box retailers. Our vision is to become a leading fuel retailer brand by delivering premium products at competitive prices. We source directly from major Canadian refineries and terminals to ensure quality and value for our customers. At Canco, we put people first and operate with honesty, integrity, and excellencebecause we believe in fueling communities, not just vehicles. The Role: We are seeking a detail-oriented and creative Marketing Coordinator to join our team. This role is ideal for someone who thrives in a fast-paced environment and is passionate about driving brand awareness through innovative marketing strategies. You will play a key role in coordinating campaigns, managing digital content, and supporting promotional initiatives that strengthen Canco''s presence across Canada. Key Responsibilities: Digital Presence & Online Management Maintain and update Google Business profiles to ensure accurate and consistent brand representation. Create and manage content for digital marketing outlets, including in-store screens, fuel pumps, website, and social media platforms. Manage digital screens at site level, including platforms such as Screenly, LSquare, and fuel pump displays. Assist with website updates and basic SEO optimization. Marketing Operations & Inventory Coordinate marketing kit orders and maintain communication with Westkey for account-related matters. Oversee Westkey inventory through the online portal to ensure timely replenishment and availability. Manage physical inventory at the head office to support marketing and operational needs. Monitor inventory of marketing materials at head office and online. Customer & Site Support Respond promptly and professionally to inquiry emails, ensuring clear and accurate communication. Manage communication between stores and head office for marketing-related requests and inquiries. Address site-level requests and provide necessary support to maintain operational efficiency. Promotions & Campaign Activation Assist in the development and implementation of marketing strategies and campaigns. Oversee activation of promotions across app and website platforms, ensuring timely and accurate execution. Maintain and manage Rockets fuel card and gift card activations to support customer engagement initiatives. Event Coordination Plan and execute site-level and corporate events (sponsorships and grand openings), including weekend activities, ensuring alignment with brand standards and objectives. Support the planning and execution of promotional activities such as store openings and community events. Reporting & Analysis Conduct market research to identify trends, competitors, and customer preferences. Monitor and report on the effectiveness of marketing campaigns and activities. Prepare marketing reports and presentations for leadership review. Track marketing expenses and assist with budget management. Collaboration & Vendor Management Collaborate with internal teams and external partners to execute marketing initiatives. Liaise with vendors and suppliers for promotional materials and advertising needs. Creative Support Support graphic design needs for digital and print materials (bonus if skilled in design tools). Ensure brand consistency across all marketing materials and platforms. Qualifications Bachelor''s degree in Marketing, Business, or a related field. Minimum 2 years of proven experience in marketing. Strong understanding of marketing principles and practices. Familiarity with the Canco brand and values. Ability to work in a fast-paced environment and manage multiple priorities. Excellent written and verbal communication skills. Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms, scheduling software, Microsoft Office Suite). Ability to work independently and collaboratively within a team. Strong organizational and time management skills. Creative thinking and problem-solving abilities. Bonus: Knowledge of graphic design tools and principles. Benefits Competitive salary: $55,000.00 to $60,000.00 annually 15 days'' Vacation RRSP matching Health and Dental Insurance This role is a Permanent Full-Time position at our Kelowna BC Head Office.
Job Title
Marketing Coordinator