Pay rate range - $40/hr. to $45/hr. Hybrid work requirements: 3x in office/week, subject to change Role Mandate: This role provides support to marketing partners through analytics (reporting, modelling, deep dives etc.) serving the US and Canada. Role Responsibilities: Gather and consolidate data from multiple sources (CRM, web analytics, social media, email platforms, paid media). Segment audiences and identify trends in customer behavior to support targeted marketing strategies. Work closely with marketing, sales, and product teams to align data insights with business objectives. Use statistical techniques to predict campaign outcomes and budget allocation effectiveness. Analyze campaign performance and provide recommendations for optimization. Data discovery Building technical specification documents for Journey development Journey reporting via dashboards Understanding business requirements for translation into technical requirements Must Have Skills: 2+ yr of technical experience for both SQL and PowerBI 1+ yr of Salesforce Marketing Cloud experience (SFMC) Technical bachelor''s degree Marketing campaign experience Written/verbal communication skills Nice to Have Skills: Previous marketing analyst experience Former FI experience
Job Title
Data and Reporting Analyst