Job Title

Join The Oickle Group and 3S Developments and help drive the next phase of growth across the South Shore of Nova Scotia. Together, we span skilled trades and construction servicesHVAC, electrical, plumbing, building, and excavation, alongside residential land development and community-building projects. We''re looking for a hands-on Digital Marketing & Systems Coordinator to own day-to-day marketing execution across multiple brands while also keeping the tools, tracking, and internal systems running smoothly, using AI-enabled workflows to work faster and smarter. About 3S Developments and The Oickle Group 3S Developments ) is a land development and real estate company creating high-quality communities across Nova Scotia. We specialize in lakeside and waterfront projects, while also delivering a wider range of residential land developments. From acquisition and planning through servicing and sales, we manage the full process with a focus on long-term value, quality, and sustainability. The Oickle Group ) is a growing group of construction, trade, and development companies serving the South Shore of Nova Scotia. Our businesses span HVAC, electrical, plumbing, construction, excavation, and residential development. We are seeking a highly organized, hands-on Digital Marketing & Systems Coordinator to own marketing execution across all companies while also supporting internal systems, reporting, and operational tools. This role is critical to lead generation, brand consistency, and internal efficiency across the group. The Role You will own day-to-day marketing execution across social media, websites, newsletters, and paid advertising for multiple operating companieswhile also acting as the tech-savvy internal support person who helps keep marketing tools and systems running smoothly. Marketing is the main focus. Technical and systems support is a critical secondary responsibility that helps everything run faster, cleaner, and more consistently. While this role touches many areas, priorities are set collaboratively, and not everything runs at full intensity at the same time. This position is best suited to someone comfortable owning execution rather than managing a team. This role is evaluated on outcomes and follow-through, not just activity. What you''ll do (Marketing + Content) Build and run a practical content strategy across brands, with a clear editorial calendar Create and publish content for Facebook and Instagram (with expansion to LinkedIn and other channels over time) Use a ''single source of truth'' approach: turn one core story or asset into multiple channel posts QA all content (your own and externally delivered): brand voice, accuracy, design consistency, spelling/grammar, usage rights Support community management (comments and DMs) based on agreed service levels Coordinate content needs with management, sales, and field teams to capture real projects, installs, before/after photos, testimonials, and promotions Web & Newsletter Maintain and update company websites (WordPress + Elementor): pages, posts, images, landing pages, basic design changes, and basic on-page SEO Ensure websites remain accurate, functional, and up to date; work with external vendors when advanced development is required Manage lead capture and forms (including newsletter sign-up) and ensure everything routes correctly Own the newsletter: planning, writing/editing, layout, sending, basic segmentation, and reporting Paid Ads & Reporting Support or manage Google Ads and Meta Ads (Facebook/Instagram) Coordinate creative assets, landing pages, conversion tracking, and performance reporting Propose and implement ongoing improvements (creative testing, audience and keyword refinement, budget allocation) Deliver clear monthly reporting across all companies, including leads, cost per lead, conversion trends, and recommended next actions Marketing performance is expected to support real lead generation aligned with operational capacity. Offline Marketing & Events (Home Shows) Create and/or QA print-ready materials (flyers, posters, brochures, roll-ups) Support home show presence: pre-event promotion, collateral readiness, and post-event follow-up content Coordinate printing requirements and timelines with vendors Project & Subcontractor Management Run marketing projects end-to-end (campaigns, website refreshes, new service pages, lead-generation initiatives) Source and manage subcontractors or vendors when needed (design, video, advanced web development, SEO/PPC, printing) Own briefs, timelines, deliverables, QA, and handover documentation Vendors support execution; ownership and accountability remain with this role. AI Tools & Technical Enablement (Critical Secondary Focus) Use AI / LLM tools to improve speed and quality (drafting, repurposing, ideation, reporting summaries, workflow templates) Maintain strong working proficiency in Microsoft 365, Adobe Suite, and Canva Provide first-line support for common tool issues (accounts, permissions, 2FA, collaboration, basic troubleshooting) and escalate when required Work comfortably with marketing tools such as CRM systems, analytics (GA4), email/newsletter platforms, and scheduling tools Internal Systems & Operational Support Assist internally with: Spreadsheets and reporting Dispatch or scheduling systems CRM or lead-tracking tools Help improve internal workflows and documentation Support staff with system organization and basic troubleshooting Create and maintain trackers and internal documents used across companies Systems support is intended to enable marketing execution, not replace it. Cross-Company Coordination Work closely with management, sales, and operations teams Ensure marketing aligns with operational realities, including capacity, staffing, and scheduling Adjust campaigns based on real-world operational feedback Support cross-promotion between companies when appropriate What We''re Looking For Experience in digital marketing, including paid ads and online-first campaigns Strong content execution skills (copy and visual sense; basic video is a plus) Comfortable owning WordPress / Elementor updates Strong project management mindset with reliable follow-through Tech-savvy and curious, especially with AI-enabled workflows SEO and analytics experience (Search Console, keyword research, reporting dashboards) Adaptable and comfortable in a fast-paced, small-team environment Positive, ownership-driven attitude Compensation & Benefits Competitive wages,($70,000-$100,000) based on experience and demonstrated capability Yearly clothing allowance Dental and medical benefits RRSP plan Full-time, stable employment Clear performance expectations and regular feedback Real ownership and freedom to improve how marketing is done Variety across multiple brands and services How to Apply Please send your resume and a brief cover letter outlining your experience and interest in the role. Job Type: Full-time Pay: $70,000.00-$100,000.00 per year Benefits: Extended health care RRSP match Location: Bridgewater, Nova Scotia Employment Type: Full-Time Companies Supported: The Oickle Group South Shore HVAC Oickle''s Electrical Tapped In Plumbing + Heating Big League Builders Ground Up Excavation 3S Developments