Job Title

Join to apply for the Director, Growth Marketing role at FreshBooks. Get AI-powered advice on this job and more exclusive features. About The Role As the Director of Growth Marketing, you will own the strategy and execution of FreshBooks growth engine across paid marketing, demand generation, lifecycle, community, and revenue acceleration programs. You will be responsible for driving pipeline, improving conversion, and fueling sustainable ARR growth across our global customer base. This is a high-visibility leadership role that requires strong analytical rigor, a deep understanding of SaaS growth levers, and the ability to orchestrate crossfunctional initiatives spanning Product, Sales, Revenue Operations, and Brand Marketing. This role is ideal for someone with longterm aspirations toward VP Marketing, GM, or CRO roles. NOTE: This role can be worked remotely from the above location(s). Responsibilities Lead and scale FreshBooks growth marketing organization to drive sustainable revenue growth by helping more small business owners discover, adopt, and succeed with our platform across the full funnel. Build, coach, and develop a highperforming growth team across paid media, demand generation, lifecycle, and growth strategy, improving execution quality, accountability, and consistency of results. Define and execute growth strategies across acquisition, activation, retention, and expansion, translating revenue goals into clear plans that improve conversion, reduce churn, and unlock expansion. Own paid marketing performance across search, social, display, programmatic, and emerging channels, improving CAC efficiency and scaling highperforming channels through disciplined experimentation. Lead community and advocacy programs that engage the FreshBooks Community: accountants, creators, partners, and small business owners, turning influencing voices into measurable drivers of acquisition, retention, and revenue. Partner crossfunctionally with Product, Sales, Brand, Data, and Customer Success to deliver coordinated growth initiatives that reflect real customer needs and improve the endtoend customer experience. Own growth forecasting, experimentation, and performance reporting, providing leadership with clear insights to guide investment decisions and strategic tradeoffs. Qualifications 8+ years of experience in Growth Marketing, Demand Generation, or Performance Marketing within a highgrowth SaaS organization. Proven success owning paid marketing programs with significant budgets and delivering measurable revenue outcomes. Strong grasp of SaaS funnel metrics including CAC, LTV, payback, activation, retention, and ARR growth mechanics. Demonstrated experience leading multichannel demand generation programs that create qualified pipeline for both PLG and salesled motions. Experience building and scaling community programs or customer advocacy initiatives is an asset. Strong analytical skills; comfortable with attribution modeling, incrementality testing, and forecasting. Proven track record influencing crossfunctional partners and leading complex initiatives without reliance on authority. Experience managing and developing teams in a fastpaced environment. A high degree of agency; bias for action, strong followthrough, and excellent operational discipline. Youll Stand Out If You Have Experience running your own business or direct experience working with small and micro businesses with a deep understanding of their operational needs. Compensation At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. The total annual compensation for this role ranges from CA$145,000 to CA$182,000, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program. Perks and Benefits Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every fulltime employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and genderaffirming benefits dependent on your region, and more. Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful inperson gatherings to bring onsite and remote employees together, and more perks matched to your local cluster. Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office. Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job. About FreshBooks You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, weve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage. Our leading platform is more than just business software; its an allinone financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love. We believe in humancentric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environmentsremote, hybrid, and inoffice all based on whats best for the team, collaboration, and mental wellbeing. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide. Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equalopportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 14167802700 and/or email at . Seniority level Director Employment type Fulltime Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at FreshBooks by 2x Get notified about new Director of Growth jobs in Hamilton, Ontario, Canada. #J-18808-Ljbffr