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Role Title: Marketing Data Analyst Line of Business: Canadian P&BB Marketing Contract duration: 6 months (Possible extension) Working hours: 9am-5pm EST Location: 33 Dundas West, Toronto ON - 3x in office/week, subject to change Role Mandate: This role provides support to marketing partners through analytics (reporting, modelling, deep dives etc.) serving the US and Canada. Team Structure: This role will be mostly independent work, but they will be on a mid-sized team of 8-10 peers. Role Responsibilities: - Gather and consolidate data from multiple sources (CRM, web analytics, social media, email platforms, paid media). - Segment audiences and identify trends in customer behavior to support targeted marketing strategies. - Work closely with marketing, sales, and product teams to align data insights with business objectives. - Use statistical techniques to predict campaign outcomes and budget allocation effectiveness. - Analyze campaign performance and provide recommendations for optimization. - Data discovery - Building technical specification documents for Journey development - Journey reporting via dashboards - Understanding business requirements for translation into technical requirements Must Have Skills: - 2+ yr of technical experience for both SQL and PowerBI - 1+ yr of Salesforce Marketing Cloud experience (SFMC)- Technical bachelor's degree - Marketing campaign experience - Written/verbal communication skills Nice to Have Skills: - Previous marketing analyst experience - Former FI experience Interviews: 1 or 2 rounds for 1 hr over teams with the HM and colleague, including a technical test. Please prepare a technical portfolio for the interview if you have one.