Join to apply for the Senior Market Researcher role at Scribd, Inc. About The Company At Scribd Inc. (pronounced scribbed), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. We support a culture where employees can be real and bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. When it comes to workplace structure, we believe in balancing individual flexibility with community connections. Its through our flexible work benefit, Scribd Flex, that employees in partnership with their managercan choose the daily workstyle that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional inperson moments to build collaboration, culture, and connection. For this reason, occasional inperson attendance is required for all Scribd Inc. employees, regardless of location. Our Values We hire for GRIT. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance toward longterm goals. At Scribd Inc., we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRITty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to: Goals, Results, Innovative ideas, and Team collaboration. Overview We are seeking an experienced Senior Market Researcher to provide deep insights into our brands position within the market, identify opportunities for growth, and understand the evolving needs of our target audience. This candidate will play a key role in shaping our brand strategy by providing databacked recommendations across the organization. Your insights will guide strategic decisions across marketing campaigns, product development, and brand positioning. Responsibilities Design and execute brand health tracking studies to monitor brand performance over time. Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends. Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats. Collaborate with crossfunctional teams to translate insights into actionable strategies for brand growth. Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques. Present findings and recommendations to senior management and stakeholders in a clear, compelling manner. Stay abreast of industry trends and advancements in market research tools and methodologies. Research Methodologies Quantitative Methods: Solid background in conducting quantitative research including surveys (e.g., Conjoint, MaxDiff), structured interviews, and usage data analysis. This includes developing hypotheses, operationalizing variables, sampling, and applying appropriate statistical methods to analyze data (e.g., statistical significance, weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis). Qualitative Methods: Experienced in qualitative research techniques such as focus groups, indepth interviews, ethnographic studies, and content analysis. The ability to interpret openended data into actionable insights is crucial. Secondary Research: Skilled in performing literature reviews, industry reports analysis, and competitor benchmarking using databases like Statista, IBISWorld, or similar. SEO and Social Listening Tools: Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social listening platforms (e.g., Brandwatch, Mention) to understand audience behavior online and gauge brand sentiment. Strategic & Analytical Skills Competitive Analysis: Ability to conduct comprehensive SWOT analysis, market positioning maps, and competitive benchmarking. Trend Forecasting: Keen sense for identifying and interpreting emerging trends using trend analysis tools or methodologies. Customer Segmentation & Personas: Experience in segmenting target markets and developing detailed customer personas based on demographic, psychographic, and behavioral criteria. Insight Generation: Not just collecting and analyzing data, but synthesizing findings into clear, actionable insights that can inform brand strategies. Qualifications Bachelors degree in Marketing, Business, Statistics, or a related field. A Masters degree is a plus. 7+ years of experience in market research, brand analysis, or a similar role, preferably in the tech industry. Strong analytical skills with the ability to interpret data and generate insightful conclusions. Excellent communication and presentation skills. Ability to work collaboratively in a fastpaced environment. Proactive, detailoriented, and capable of managing multiple projects simultaneously. Compensation In the United States, San Francisco is the highest geographic market. In California, the reasonably expected salary range is between $122,500 and $191,000. Outside California, the range is $101,000 to $181,000. In Canada, the range is $128,000CAD to $169,500CAD. Compensation considers experience, jobrelated skill sets, education, and organizational needs. The position is also eligible for equity ownership and a generous benefits package. Working at Scribd Inc. Locations Employees must have their primary residence in or near one of the following cities: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C., Ottawa, Toronto, Vancouver, or Mexico City. Benefits, Perks, and Wellbeing Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees 12 weeks paid parental leave Shortterm/longterm disability plans 401k/RSP matching Onboarding stipend for home office peripherals and accessories Learning & Development allowance and programs Quarterly stipend for wellness, WiFi, etc. Mental health support & resources Free subscription to the Scribd Inc. suite of products Referral bonuses Book benefit Sabbaticals Companywide events and team engagement budgets Vacation & personal days, paid holidays, winter break Flexible sick time and volunteer day Companywide employee resource groups fostering an inclusive and diverse workplace Access to AI tools to boost productivity and innovation Additional Information We want our interview process to be accessible to everyone. If you need reasonable adjustments, please email to request accommodations at any point. Scribd Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply. #J-18808-Ljbffr
Job Title
Senior Market Researcher