Job Title

At Agendrix, were building software that truly improves the daily lives of frontline workers and SMB managers. We develop a web and mobile HR SaaS platform used by 235,000+ users across thousands of workplaces, primarily in Canada and France.Agendrix is a part of The Citation Group (UK): one of the leading international compliance and people management groups. While we benefit from being part of a larger organization, we operate with a high level of independence, our own roadmap, and a strong entrepreneurial mindset.Were a high performing team of 60 in a fast-growing company, with a strong product, and a culture that values ownership, experimentation, and execution. We are also preparing to launch our product under a different brand in a new market, making this a key moment to join the team and have real impact.What we offerSalary between $90,000 and $110,000, based on experience4 weeks of vacation from day one10 wellness daysGroup RRSP with up to 5% employer matchingFlexible work hours and 100% remote-friendlyGroup insurance (80100% employer-paid)Telemedicine access (Dialogue)Home office allowanceSports allowance and partner perksMacBook Pro and premium work equipmentTeam activities and company-paid events throughout the yearA fast-growing company that recognizes strong performance and offers real opportunities for growthA human-first management style with regular feedback cyclesA culture that values learning, experimentation, and ownershipWhat we expect from youAs a Senior Digital Growth Specialist, you will report to the Marketing Growth Director and play a critical role in executing our multi-brand strategy and scaling our growth initiatives both in Canada and internationally. We're looking for a tech-savvy and self-driven individual contributor in a high impact marketing team.Your main objectivesIncrease revenue through upsell and cross-sell strategies across email, in-app messaging, paid media, and website experiencesLeading and executing SEO / AEO / GEO initiatives to ensure that our pages are visible, cited, and recommended by traditional and LLM-based search engines Lead and execute significant website changes, including new pages, structural updates, and conversion-focused improvementsDrive scalable growth through PPC and paid social campaigns across multiple channels and marketsImprove conversion rates across key acquisition and monetization funnelsContinuously analyze results and iterate quickly on what works versus what doesntThis hands-on role is focused on delivery and active involvement in the work. You will build campaigns from A to Z, analyze results, iterate, and continuously improve performance.Were not looking for a people manager. Were looking for a senior individual contributor who ships and closely works cross-functionally with the internal team and external consultants to deliver results.Your day-to-day responsibilitiesGrowth & Revenue ExecutionThink, build, and execute upsell and cross-sell campaigns targeting existing customersDevelop segmented and personalized lifecycle campaigns (in collaboration with the marketing team) to drive plan upgrades and feature adoptionIdentify and test growth opportunities across the full customer journey: acquisition, activation, adoption, upsell, and retentionRun A/B tests and CRO initiatives to improve revenue impact and conversion efficiencyWebsite Leadership & OptimizationLead major website initiatives, including structural changes, new landing pages, and conversion optimizationsOwn and support website migrations from a marketing-technology perspective, from planning to execution, QA, and post-launch monitoringWork across WordPress and other CMS platforms, ensuring performance, scalability, and SEO integrityCreate wireframes or functional page structures when needed (design handled by others)Collaborate closely with developers and stakeholders to ship changes efficientlySEO and Answer Engine OptimizationWork closely with the content team to strategize content calendar and ensure compliance with best practices for SEO and GEOTrack LLM-search best practices and share insights with the marketing team to comply with rapidly evolving answer engine optimization landscapeMeasure and report on results of SEO and GEO efforts, benchmark against competitors and align it with the website leadership plansPPC & Paid SocialOwn and optimize PPC and paid social campaigns across platforms such as Google, Bing, Meta (Facebook/Instagram), and other relevant channelsManage budgets, bidding strategies, targeting, and creative testing across multiple marketsContinuously analyze performance to improve CAC, ROAS, and lead qualityIdentify and test new paid acquisition channels when relevantData, Analytics & ReportingSet up and maintain tracking using analytics and experimentation toolsAnalyze website, campaign, and funnel performance to identify opportunities and bottlenecksCreate clear, actionable reports that connect initiatives to revenue and growth outcomesDrive continuous iteration based on insights and performance dataCross-functional CollaborationCollaborate with product teams to align growth initiatives with feature launches and roadmap prioritiesWork closely with sales and customer success to ensure messaging and revenue alignmentAct as a senior growth reference within the marketing team and contribute best practicesWhat you bring to the tableExperience & skills7+ years of experience in B2B SaaS digital marketingProven experience driving upsells, cross-sells, and revenue growthStrong hands-on experience managing PPC and paid social campaignsSolid hands-on experience leading website migrations and major CMS initiativesStrong technical marketing foundation (tracking, CRO, experimentation)Comfortable creating wireframes and working with developers (without being a designer)Highly analytical, data-driven, and focused on measurable resultsExperience in executing paid and lifecycle marketing campaigns in both English and FrenchExperience with front-end and back-end languages is an assetTools & mindsetComfortable working with a variety of martech tools, such as HubSpot, Customer.io, Intercom, Ahrefs, Google Analytics, ChatGPT or Claude and similar platformsBonus points for SQL, Supermetrics, Looker Studio experienceSelf-driven learner with an eagerness to automate, cut waste, and use AI to boost productivityStrong experimentation mindset with A/B testing and CRO experienceAutonomous, proactive, and accountableComfortable operating in fast-paced, evolving environmentsCurious, pragmatic, and biased toward executionLanguagesFluent in both English and French, written and spokenHow to applyForget generic cover letters, attach a short document or link that covers the following.Tell us:What you enjoy (and dislike) in a work environmentWhat motivates you outside of workHave you tried to vibe code anything (for work or fun)? If yes, briefly share your experience and outcomes.Examples of international growth, PPC, website, or revenue-driven projects youre proud ofWritten or video, both are welcome.Please include your LinkedIn profile.Only selected candidates will be contacted.