Job Title

As Marqetas Director of Demand Generation , you will run our global demand generation function and help us level up how we attract, engage, and convert enterprise and embedded finance prospects. This role reports to the CMO and leads a team of six demand generation, events, and digital experts. Partnering closely with sales, marketing, and operations, youll architect the strategy and execution model that influences high-quality pipeline. Youll bring a strong command of paid media, conversion rate optimization, and an instinct for optimizing the customer journey. The ideal candidate blends strategic thinking with handson execution experience, excels in fastpaced environments, and has a proven track record building high-performing global demand engines. The Impact Youll Have Leadership Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets. Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs. Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations. Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs. Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage. Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up. Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion. Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement. Who You Are 12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role Extensive experience in fintech, payments, embedded finance, or financial services Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization Demonstrated success owning pipeline targets, with a track record of delivering scalable growth Experience managing and developing multi-function, global teams Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase) Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners Strong strategic communication and influencing skills Typical Process Application Submission Recruiter phone call Virtual Onsite consisting of 4-5, 45 min calls Offer! At this point, we hope youre feeling excited about the role. Youre encouraged to apply even if your experience doesnt precisely match the job description. Your skills and passion will stand outand set you apartespecially if your career has taken some extraordinary twists and turns. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so again, dont hesitate to apply wed love to hear from you. Compensation and Benefits Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States: National : A baseline tier that applies to most of the geographic territory of the United States. Premium : Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA Premium Plus : A tier for the most expensive working areas, like the San Francisco Bay area and New York City. Visit this page or consult with a Recruiter to determine which tier would be applicable to you. When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is: National: $187,000 - $233,800 Premium: $202,400 - $253,000 We also believe in recognizing the contributions of our people. Thats why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company. Along with monetary compensation, Marqeta offers Multiple health insurance options Flexible time off take what you need Retirement savings program with company contribution and after tax contributions Equity in a publicly-traded company and an Employee Stock Purchase Program Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave Free therapy sessions, financial and professional coaching, and legal advice Monthly stipend to support our remote work model Annual development dollars to support our people growth and development Through Flex First, the freedom to live and work wherever you and your family thrive MQ - EEOC Voluntary Questions At Marqeta, we strive to live our value of Win as a Team, where we seek various opinions and experiences as we build opportunities around equity, inclusion, and belonging. We ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. As set forth in Marqetas Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Any information that you do provide will be anonymized and reviewed, strictly in aggregate, to find ways to improve our recruiting processes. To learn more about our job applicant privacy policy, please visit our website . Were also providing additional information and resources as you complete the form: Veteran Status: If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. A ''''disabled veteran'''' A ''''recently separated veteran'''' An ''''active duty wartime or campaign badge veteran'''' An ''''Armed forces service medal veteran'''' Disability Status: You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. By checking this box, I consent to MQ Referrals Only collecting, storing, and processing my responses to the demographic data surveys above. #J-18808-Ljbffr