Job Title

Senior Manager, Strategic Insights CI Financial We are seeking a dynamic and strategic leader to join CI Financials Digital Marketing team as a Senior Manager, Strategic Insights. This role will spearhead the planning, measurement, and reporting of key marketing initiatives across CIs global footprint, with a strong emphasis on financial marketing and datadriven storytelling. The ideal candidate brings more than just metricsthey bring meaningful insights that drive decisionmaking and business impact. They thrive in a fastpaced, collaborative environment, are selfmotivated, and ready to hit the ground running with a global perspective. This role demands a deep understanding of digital channels, marketing analytics, and performance optimization within the Finance and Wealth Management industries. WHAT YOU WILL DO Lead enterprisewide digital analytics initiatives across CIs business units. Develop and execute a strategic roadmap for analytics evolution and priority alignment. Deliver executivelevel dashboards and insights tailored to business lines and leadership needs. Collaborate with thirdparty vendors to enhance reporting capabilities and ensure data integrity. Oversee campaign tagging and tracking to ensure accurate, complete, and actionable data. Identify and resolve measurement gaps with innovative solutions. Translate complex data into strategic insights that align with business goals. Drive testandlearn strategies to optimize performance and inform marketing decisions. Uncover growth opportunities across content, product, and digital engagement metrics. Integrate crosschannel results into holistic performance narratives for stakeholders. WHAT YOU WILL BRING Minimum 7+ years in digital analytics, with a strong focus on financial marketing or wealth management. Bachelors degree in Business, Marketing, Digital Strategy, or Technology; advanced degree a plus. Proven ability to connect data to strategy, delivering insights that influence executive decisions. Experience presenting findings to senior stakeholders and crossfunctional teams. Proficiency in Adobe Analytics, Google Analytics, and data visualization platforms. Expertise in marketing analytics platforms and campaign performance measurement. Deep understanding of the financial services landscape, including asset and wealth management. Familiarity with digital and social media trends relevant to financial audiences. Experience in marketing ideation and campaign strategy. Exceptional analytical and storytelling skillsable to turn numbers into narratives. Strong attention to detail with strategic vision. Confident decisionmaker and communicator, comfortable leading presentations. Skilled in crossfunctional collaboration and stakeholder engagement. Adept at pulling and interpreting metrics from largescale digital ecosystems. Ability to spot trends and deliver strategic, actionable recommendations. Highly organized, responsive, and able to manage multiple priorities under tight deadlines. Flexible and adaptable in a global, fastmoving environment. Proactive in challenging the status quo and driving innovation. Embodies CI Financials culture of excellence, integrity, and impact. Working knowledge of SEO / GEO strategy and implementation; experience with Salesforce Marketing Cloud and related tools; familiarity with Tag Management Systems (GTM, Adobe Launch) is a nice to have. WHAT WE OFFER Modern HQ location within walking distance from Union Station Training Reimbursement Paid Professional Designations Employee Savings Plan (ESP) Corporate Discount Program Enhanced group benefits Parental Leave Topup program Paid time off for volunteering The anticipated base salary range for this position is $81,000 to $131,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary may vary by geographic location. In addition to base salary, this position is eligible for a bonus program. The Company offers a variety of benefits to eligible employees, including health insurance, wellness programs, life and disability insurance, retirement savings plans, paid leave programs, educationrelated programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company. We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements, we encourage you to apply to investigate the opportunity further. Please submit your resume in confidence by clicking Apply. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (CI) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at [email protected], or call 4163641145 ext.4747. Seniority level MidSenior level Employment type Fulltime Job function Marketing #J-18808-Ljbffr