Job Title

Salary: $300,000 CAD Location: Kelowna, BC (In-Office Only) About the Role You will be the strategic owner and primary driver of demand generation across Martell Media, SaaS Academy, and Pink Skirt Project. You are responsible for transforming attention into MQLs and revenue, operating with both strategic clarity and handson execution. Were hiring a playercoach who can scale marketing channels with speed, precision, and zero fluff. You will own campaigns, funnels, analytics, and channel performance endtoend, and you will build the operating systems, sequencing, and rhythms that enable compounding growth. Your mandate is simple: build and scale demand generation without diluting the brand. Every initiative must be integrated, revenuealigned, and strategically sequenced. What You''''ll Do Demand Generation Systems Own the endtoend demand generation engine for Martell Media, SaaS Academy, and Pink Skirt Project. Deliver consistent, predictable, and scalable MQL production across all channels with clear targets tied to pipeline and revenue. Take full ownership of funnels, lead flows, nurture paths, reporting, and channel analytics with ongoing optimization and KPI management. Reinforce channel performance with disciplined tracking of CPL, conversion rate, viewthrough, clickthrough, MQLtoopportunity, and retention metrics. Deploy channelspecific operating systems across YT, IG, LI, TT, email, newsletter, and SMS that multiply reach, quality, and monetization. Content and Channel Acceleration Scale distribution across top platforms with highvelocity content cycles and rapid iteration loops. Strengthen channel messaging and positioning to ensure cohesion across all launches, programs, and campaigns. Partner with creative, writing, design, and video teams to maximize output and keep every surface onbrand and onmessage. Implement disciplined channel testing frameworks and continuously raise the bar on formats, conversion rates, and engagement quality. Monetization and Revenue Enablement Turn audience growth into revenue by building integrated monetization flows tied directly to MQL quality and leadtocustomer conversion. Identify conversion gaps and operationalize solutions that move core metrics. Align marketing sequencing and prioritization to support launch calendars and programlevel revenue targets. Ensure every marketing motion contributes to measurable pipeline, impacting MQL production, CPL efficiency, funnel conversion, and revenue contribution. What You Bring A senior marketing leader with endtoend ownership of demand generation, channel growth, and revenuedriving systems. Handson operator with proven results across YT, IG, LI, TT, email, newsletter, and SMS. Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution. Experience running multibrand marketing calendars and executing at high velocity. Playercoach mindset, building systems while personally driving execution. Confident owning campaigns, funnels, dashboards, and results without needing direction. Highjudgment decision maker who moves fast, iterates aggressively, and maintains brand alignment. Obsession with turning attention into MQLs, and MQLs into revenue, with measurable impact. Success Looks Like (First 120 Days) You establish a fast, integrated demand generation engine that increases MQLs, improves monetization, and strengthens core channel metrics across Martell Media, SaaS Academy, and Pink Skirt Project. A fully operational demand gen system with weekly KPIs, reporting cadence, and clear accountability. Predictable increases in MQL volume and MQLtoopportunity conversion. Reduced CPL and improved CTR and CVR through rapid testing and optimization. Monetization pathways that convert followers, viewers, and subscribers into customers. Channel operating systems that raise output quality and consistency across all platforms. Unified marketing rhythm driving coordinated launches, content, and campaigns. Clear visibility into performance drivers with insights that directly lift pipeline and revenue. #J-18808-Ljbffr