Job Title

Account Director, Business Leadership Experiential & Sponsorship Marketing Were looking for an experienced Account Director to lead a highprofile, integrated sponsorship and experiential marketing portfolio for General Motors. This role sits at the center of strategy, execution, and client leadershipowning daytoday client relationships while guiding internal teams and interagency partners to deliver bestinclass brand experiences across Canada. Youll be responsible for translating GMs business and brand objectives into impactful experiential programs, managing complex, multiworkstream initiatives, and ensuring flawless execution across events, activations, and integrated campaigns. This is a leadership role for someone who is equally comfortable with senior client stakeholders, crossfunctional agency teams, and ontheground execution. Client & Account Leadership Serve as the primary daytoday client lead for General Motors, managing relationships, expectations, and delivery across multiple programs. Act as a trusted advisor, identifying opportunities to evolve and grow GMs experiential and sponsorship strategy. Lead client communications, status updates, presentations, and postprogram reporting with confidence and clarity. Navigate and lead collaboration across interagency teams, ensuring alignment, accountability, and shared success. Strategy & Program Leadership Lead the development and execution of integrated experiential, event, and sponsorship programs aligned to GMs brand and business objectives. Guide teams in translating strategy into compelling, consumerfirst experiences across live, hybrid, and omnichannel touchpoints. Identify insights, performance learnings, and optimization opportunities to continuously improve program effectiveness. Team & CrossFunctional Leadership Lead and mentor internal account and project teams, fostering strong collaboration, accountability, and professional development. Partner closely with creative, production, strategy, and external agency partners to deliver cohesive, onstrategy work. Proactively troubleshoot challenges, manage risk, and ensure solutions are implemented quickly and effectively. Financial & Operational Management Own budget development, management, and reconciliation across largescale experiential programs. Ensure programs are delivered on time, on budget, and in accordance with agency processes and standards. Oversee resourcing plans, timelines, and operational workflows across concurrent initiatives. OnSite Leadership Travel as needed to support key programs and events, acting as the senior agency lead on the ground. Oversee execution in real time, ensuring quality, client confidence, and team alignment. Qualifications & Requirements 8+ years of experience in experiential marketing, sponsorship, events, or integrated marketing, ideally within an agency environment. Proven experience leading large, complex programs for major brands (automotive experience is an asset, but not required). Strong background managing interagency teams and multiple external partners. Demonstrated ability to build and maintain seniorlevel client relationships. Excellent leadership, communication, and presentation skills. Highly organized, calm under pressure, and effective in fastpaced environments. Strong financial acumen, including budget creation, management, and reconciliation. Strategic mindset paired with handson execution experience. Bachelors degree preferred. Why This Role Is a Great Next Step Opportunity to lead a flagship automotive client with national visibility. High degree of ownership, influence, and strategic input. Exposure to integrated work across experiential, sponsorship, and broader brand ecosystems. Collaborative agency culture with strong creative and production partners. About Us Momentum Worldwide Momentum Toronto is a fullservice creative agency with experiential at its core. From Nikes Church of Basketball to OLG Lotto Maxs Thrift Drop, we help brands follow through on their words with actions and create integrated campaigns around those experiences. At Momentum Worldwide, we value diversity and the uniqueness of all people. We thrive in an inclusive environment, and we recruit, hire and promote without regard to race, gender, age, color, gender identity, gender expression, sexual orientation, ethnic or national origin, citizenship, religion, sexual preference, military or veteran status, marital status, family status, physical or mental disability or any other legally protected categories as set forth in the applicable state, federal or local laws. 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