Job Title

Join to apply for the Manager of B2B Sales Experience role at GoodLife Fitness . This job posting is for an existing vacancy. About Canfitpro canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpros over 24,000 members include some of the worlds best fitness professionals, health club operators, industry suppliers, and fitness consumers. Our passion is our purpose: canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others. Core Values, Purpose and Vision: At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone. Job Overview This role is responsible to develop and lead the B2B Sales Experience Team in the effort to achieve annual sales targets for conferences, trade shows, print, and digital advertising. This role will also account manage high-profile customers and high-complexity contracts including prospecting and nurturing new business relationships. The role supports canfitpro events across Canada and globally as needed and collaborates with other canfitpro teams to deliver quality experiences and event logistics. Key Responsibilities Manage the full execution of the annual B2B sales targets including promotional timelines and development of sales materials and presentations. Manage monthly sales revenue targets, product inventory by monitoring sales reporting to achieve goals aligned with the strategic organizational goals. Conduct regular sales meetings with the full team to review sales, opportunities, leads, and scheduled meetings. Support the education curriculum build and attend regular meetings to confirm sponsored education participation and prospects, providing updates on open or new opportunities for all events. Lead and approve the creative collaboration sessions for planned marketing campaigns related to events to drive sales targets. Review and approve all B2B Sales creative briefs to ensure brand consistency and messaging with a strong call to action. Manage individual book of business and sales portfolio including new acquisitions and retention sales targets to support the organizations event and advertising targets. Monitor individual weekly, monthly, and annual sales targets. Plan daily sales activity including prospecting, qualifying leads, and monitor open opportunities to maintain a healthy pipeline. Schedule meetings, send emails, and conduct phone calls to customers daily to build rapport and develop new opportunities. Attend external events for industry knowledge and prospecting. Conduct company research to prepare for outbound call or outreach campaigns such as on LinkedIn, Google, Facebook, etc. Deliver account updates and insights to management and internal customers to leverage the business relationship and ensure quality handling and service. Collaborate with internal teams to identify sales targets for events and advertising channels. Collaborate with the Event Experience and Certification & Education teams to determine site selection and needs, and the fulfillment of all sponsor & exhibitor entitlements. Contribute to the Marketing & Communications plan for each Event to streamline marketing efforts. Participate in all other meetings with other teams and team leads to support the needs related to sponsorship or advertising sales. Manage, hire, train, and develop team members for the successful execution and delivery of high-quality learning and event experiences. Recruit qualified staff to support the needs of the team. Assess the performance, workload, capacity, and competencies of team members to align with team goals and expectations. Provide mentorship and guidance for role and career development. Monitor documentation, updates, and revision of team processes, policies, use of systems, trainings, and handbooks. Assist with team specific annual budget planning and strategic goals by analyzing historical data and planned initiatives to project monthly financial goals. Formulate reports on annual targets including key performance indicators and other key indicators to influence year-end targets. Provide regular updates to the full employee base and key stakeholders. Communication/Business Relationships Internal (within the Organization) Contacts: Marketing & Communications Team, B2B Sales Experience. Purpose of Communication: To plan and deploy marketing for delegate and consumer attendance at events, and for the fulfillment of purchased booth and sponsorships to support the event cost subsidy. External (outside the Organization) Contacts: Suppliers, Presenters, Vendors, and Customers. Purpose of Communication: For event execution and delivery including the fulfillment of paid positions and opportunities secured related to canfitpro events. Education Minimum Required: Postsecondary education. Preferred: PostSecondary Education in Business Management. Work Experience Minimum Required: 5+ years in B2B Sales and Account Management. Preferred: 2+ years in B2B Sales Leadership and Management. Knowledge, Skills & Abilities Excellent verbal and written communication skills. Strong timemanagement and organization skills. Able to manage multiple projects. Computer skills including Word, Excel, Outlook, and PowerPoint. Proven ability to train, develop and mentor a team of event planners. Customer focused and able to work in a collaborative team environment. Strong people skills and ability to deliver on objectives with a serviceminded approach. Must be able to work in a fast pace, changing environment. Must be able to manage multiple tasks simultaneously. Capable of producing a high volume of quality work, within tight timelines. High problemsolving and critical thinking skills. Ability to manage vendor and 3rd party relationships. Experience and interest in the fitness industry is an asset. Strong listening skills. Negotiating skills. Marketing knowledge. Core Competencies Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results. Motivating Others: Creates a climate in which people want to do their best. Can motivate direct reports and team or project members. Can assess each persons hot button and use it to get the best out of them. Empowers others. Invites input from each person and shares ownership and visibility. Makes each individual feel their work is important. Communication: Clearly conveys and receives messages to meet the needs of Associates and Members. Personally investigates to better understand a situation or determine communication needs. Uses different ways of conveying a message to add clarity and meaning to communications. Expresses ideas effectively; Thinks through the message in advance and organizes the message in logical flow. Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect. People Leadership: Direct Reports: 35. Titles: B2B Senior Account Manager, B2B Account Manager, B2B Sales Administrator. Working Conditions Continuous sitting, use of computer, keyboard and phone. Continuous screen time demanding audio and visual attention. Able to travel to events in Canada or internationally if required for business purposes. Able to work some evenings or weekends as required. Benefits FREE Fitness membership and discounted membership for friends and family. Group benefits plan designed to meet employees basic and lifechanging benefits needs. Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences. You will receive a paid day off during your birthday month every year. Your career development is supported through free online learning in all areas of our business. Canfitpro provides access to our certifications and continuing education at no cost. Employee Recognition Program Bucket list Earn coins that can be redeemed for various gift cards. Compensation It is expected that the selected candidate will start at a base salary of $58,000. This position is eligible for commissions in addition to the base salary. The annual range of expected compensation is $58,000 $92,000, determined by performance, time in the position and variable compensation earned. Diversity and Inclusion Canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro. Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities. Recruitment Fraud Alert GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message. Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address. If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday. We will never ask you to send this information via email, phone or text. #J-18808-Ljbffr