Job Title

Vice President, Ecommerce (digital Product & Excellence) Lead digital product strategy to enhance customer experience and drive revenue growth Location: Toronto Job Tags: Operations About The Role Vice President, Ecommerce (Digital Product & Experience) Knix is an awardwinning intimate apparel and activewear brand that is reinventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastestgrowing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our bestinclass customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purposedriven and authentic career! The Vice President, Ecommerce (Digital Product & Experience) is the architect and commercial owner of Knix''''s digital ecosystem. You will own the full digital product roadmap, UX/UI strategy, site merchandising excellence, and the integration of AI and LLMdriven capabilities, while also carrying clear P&L accountability for the digital business. You are equal parts product visionary, design thinker, merchandiser, and general manager. You understand that the website is our flagship store, Amazon is a critical growth and brand channel, and forecasting precision is essential to scale profitably. You obsess over clarity, conversion, and customer delight, and you hold yourself accountable to results. This role shapes the future of Knix''''s digital business, ensuring it is fast, intuitive, inspiring, and commercially explosive. Lead the Digital Product Vision Define and execute a multiyear digital product strategy that elevates site performance, usability, accessibility, and customer satisfaction. Build a mobilefirst, desktopenabled experience that sets a new standard for apparel and lifestyle ecommerce. Own the digital product roadmap endtoend, balancing nearterm performance gains with longterm platform innovation. Own UX/UI and Site Merchandising Lead UX, UI, CX, and Site Merchandising to deliver frictionless navigation, highconverting flows, and bestinclass product discovery. Optimize endtoend customer journeys with relentless focus on speed, clarity, conversion, and brand expression. Ensure homepage, PDPs, PLPs, search, and cart/checkout are continuously refined and benchmarked against global leaders. Drive Innovation Through AI + LLMs Integrate AI and LLM capabilities across search, personalization, site merchandising, content automation, and customer support. Champion experimentation, test rapidly, scale what wins, sunset what doesnt. Translate emerging technologies into tangible commercial and customer impact. Strategic Planning, Forecasting & Operating Rhythm Own digital demand forecasting in partnership with Finance, Ecommerce, and Operations, ensuring accuracy, accountability, and clear tradeoffs. Lead daily, weekly, and monthly business management cadences (''''dailies'''') to track performance, diagnose issues, and drive fast action. Serve as a senior leader in crossfunctional Sales & Operations Planning (S&OP), aligning demand, inventory, marketing, and site execution. Proactively identify risks and opportunities, adjusting plans to protect revenue, margin, and customer experience. P&L Ownership & Commercial Accountability Own the digital P&L, with clear accountability for revenue, margin, conversion, and profitability. Drive performance across key levers including CVR, AOV, traffic quality, site speed, SEO/AEO, and engagement. Ensure digital product investments are tied to measurable business outcomes and return on investment. Partner closely with Finance and Analytics to translate insights into action. Amazon Accountability Own Amazon as a strategic growth and brand channel, with full accountability for performance, profitability, and execution. Ensure Amazon strategy is aligned with broader ecommerce, merchandising, and brand priorities, not siloed. Drive operational excellence across assortment, content, conversion, and ongoing optimization. Build and Inspire a HighImpact Team Lead and develop highperforming teams across digital product, UX/UI, site merchandising, and digital operations. Foster a culture of innovation, accountability, and continuous improvement. Set clear goals, expectations, and performance standards, and coach leaders to deliver. Collaborate to Win Work closely with Creative, Brand, Performance Marketing, Retail, Product, Engineering, Finance, and Operations to ensure alignment between brand vision, commercial priorities, and execution. Serve as the connective tissue between strategy and daytoday delivery, bringing clarity to complex decisions. Who You Are A senior digital and ecommerce leader with 12+ years of experience across digital product, ecommerce, UX/UI, and site operations, ideally within categoryleading consumer or techenabled brands. A true operator with experience owning forecasts, operating rhythms, and P&L outcomes. A productled thinker who understands how UX, technology, and merchandising drive commercial results. Deeply fluent in site merchandising, CRO, A/B testing, and performance optimization. Experienced in Amazon management and accountability within a broader omnichannel ecosystem. Fluent in AI and LLM applications, with a bias toward deployment, not theory. Datadriven, decisive, and comfortable making tradeoffs in fastmoving environments. A calm, resilient, valuesled leader who inspires trust and delivers clarity. An exceptional communicator and crossfunctional partner. How We Hire Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don''''t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. #J-18808-Ljbffr