Job Title

Join to apply for the Director, Earned-First Content Strategy role at ChangeMakers. Location: Toronto, Hybrid. You lead the development and execution of integrated earned-first content strategies designed to drive visibility, conversation, and meaningful engagement across digital platforms. Your focus is on creating audience-driven narratives that translate into high-impact digital content, including social media, creator collaborations, and earned amplification, while ensuring alignment with broader communications and brand priorities. Success in this role requires strong storytelling instincts, a deep understanding of platform algorithms and creator culture, and the ability to translate insights into breakthrough omni-channel content strategies. You bring forward new earned opportunities, fuel thought leadership, and ensure all content reflects best practices for social-led, earned-first integrated communications. What are your responsibilities? Work with internal teams to research social audience behaviours and platform usage patterns to inform strategy. Spot cultural signals, social trends, and emerging platform features that drive realtime relevance. Identify earnedfirst opportunities based on audience conversations, sentiment shifts, and cultural moments. Collaborate with colleagues across teams to develop channelspecific content plans across priority platforms, including social and influencer/creator ecosystems. Shape audiencedriven content pillars and narrative frameworks aligned to brand, reputation, and corporate goals. Partner with internal teams and client partner leads to ensure content strategies ladder up to broader communications and corporate objectives. Oversee the creation and management of social content calendars to ensure consistent, highquality output. Lead the creative brief process, providing clarity and direction to internal teams, production partners, and creators. Guide the development of content formats designed for platformspecific behavior and earned amplification. Collaborate with creators and influencer partners to support timely, authentic, and highperforming content. Ensure creatorled programs are aligned with strategic priorities and reflect brand voice and values. Provide oversight and/or handson management of creator relationships. Working with internal partners, build and monitor measurement frameworks focused on earned reach, engagement quality, sentiment, and business impact. Translate performance results into insights that optimize future content and channel decisions. Identify new opportunities for earned amplification, creator partnerships, and digital thought leadership. Use AI tools to synthesize insights, streamline workflows, and generate firstdraft content or visuals. Support innovation in how we work, identifying opportunities to pilot new tools and tech. Key attributes Strategic Storyteller . Able to translate insights, trends, and audience behaviours into compelling, platformready narratives that drive earned engagement. Culturally fluent & trendaware : Constantly plugged into cultural signals, creator ecosystems, and platform shiftsand able to interpret what they mean for brands. Insightled thinker : Comfortable analyzing audience data, social performance metrics, and sentiment to shape content decisions and measure impact. Collaborative leader : Works seamlessly across client teams, creators, strategists, and production partnersdirecting the work while elevating others contributions. Agile & creative problemsolver : Thrives in fastpaced environments, adapting quickly to realtime opportunities and bringing forward innovative earnedfirst ideas. AIforward : You see AI as a copilot and want to experiment, learn, and lead the way. What type of qualities and qualifications should I have? 10+ years of experience in social media, content strategy, digital marketing, or PRagency experience preferred. Proven track record developing earnedfirst content strategies across social and influencer/creator ecosystems. Deep understanding of social platforms, trends, algorithms, and content formats (TikTok, Instagram, X, LinkedIn, Threads, YouTube). Experience managing creator or influencer partnerships, including briefs, deliverables, and performance tracking. Experience counselling leaders on brand reputation issues and misinformation online. Skilled at translating audience insights and cultural trends into actionable, highimpact content strategies. Strong written and verbal communication skills, with excellent storytelling instincts. Proficient in social monitoring, analytics, and reporting tools; familiar with performance measurement frameworks. Ability to manage multiple priorities in a fastpaced, deadlinedriven environment while collaborating across teams and clients. We may use artificial intelligence (AI) tools to support our hiring process. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Our goal is to offer a role you love within a workplace youre proud to contribute to each day. To learn more about who we are, visit our career page. We are ChangeMakers. ChangeMakers is a leading independent agency specializing in building purposedriven brands and strategies that make a meaningful impact. With deep roots in brand strategy, creative, marketing, communications, and Indigenous engagement, our team works across Canada and beyond to help organizations grow and thrive in meaningful ways. ChangeMakers is committed to advancing equity, diversity, and inclusion in all its formsa commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups. If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation. At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team. Seniority level Director Employment type Fulltime Job function Public Relations, Marketing, and Management Business Consulting and Services #J-18808-Ljbffr