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Job Title


Senior Product Engineer - CGAI Unreal Engine


Company : Critical Mass


Location : Toronto, Ontario


Created : 2026-01-22


Job Type : Full Time


Job Description

Join to apply for the Senior Product Engineer - CGAI Unreal Engine role at Critical Mass . Overview As a Senior Product Engineer on the CGAI team and an expert in AI-driven production workflows, you are responsible for following and precisely articulating creative objectives and art direction within the team. You are a handson leader in executing creative ideas, mastering and managing production pathways across both 3D and complex AI pipelines. This includes deploying advanced, nodebased AI workflows to achieve high levels of photorealism and creative control. You will collaborate with Lead Product Engineers, creatives and clients to shape initial concepts and ideas. This involves leading the advanced generative AI exploration, including iterative prompting and complex image and video generation strategies, to ensure creative and client objectives are met. You are a key member contributing live during realtime 3D and AI production sessions. Career Development Guided by a dedicated mentor within the CGAI team, your career development will center around practical applications of 3D and AI creative strategies, active engagement in creative reviews and opportunities for leadership in 3D and AIassisted production. Role Description Senior Product Engineer is at the heart of turning complex creative ideas into amazing 3D and AI visuals. Your expertise in various platforms and extensive knowledge of 3D visual development and generative AI integration capabilities allow you to build highfidelity, photoreal 3D and AI visuals for our clients. Youre also crucial in conceiving new concepts and bringing them to life, using the full spectrum of 3D and AI tools to set higher standards for our work and production efficiency. Responsibilities Intake and process complex CAD and/or FBX files for final use in Unreal Engine and AI Import and verify 3D model and textures Identify and correct geometry and texture mapping issues Assign and optimize textures in multiple lighting scenarios Manage vehicle model variations and material library Render highquality, photoreal prototypes and fidelity samples for use in AI training Drive the execution of complex Full AIGenerated and AIAssisted 3D production and master advanced iterative creative prompting and nodebased workflows Mentor junior team in the use of AI tools and best practices, including AI in/out painting and strategic prompting Conduct initial AI stability and quality reviews, ensuring all content (AIgenerated or 3D) meets standards for photorealism, brand fit, and 100% pixelperfection on productcorrect elements Blueprint complex nodebased AI still and animation workflows Prompt, model, texture and animate templated elements in 3D and AI Prompt custom mediumlarge scale AI environments Ideate, plan and execute AIassisted vehicle, environment, people and camera templates Setup and animate weather and lighting inside 3D and AI scenes Place and animate virtual 3D and AI cameras Animate and blueprint 3D and AI models Integrate AI production processes in building environments, sets and generating dynamic elements (people, camera paths) Continuously optimize all 3D and AI workflow tracks and implement learnings Actively contribute during design review and creative ideation sessions Estimate level of effort for yourself and your team members Participate in RealTime Virtual Production sessions with creatives Qualifications 1+ years of experience with Generative AI prompting for image and video creation 2+ years of experience in senior role 3+ years of experience in automotive advertising 4+ years handson experience with 3D software and realtime game engines Demonstrable experience in setting strategy and leading teams in generative AI, particularly for CGAI workflows Strong understanding of AI governance, ethics, social responsibility, cultural sensitivity, and the challenges of maintaining brand integrity in the age of AI Experience with film, realtime development and virtual production Proficiency in postproduction, VFX and highend rendering pipelines Indepth knowledge of the latest 3D, Unreal Engine and AI best practices Experience with pipeline management, data management and asset tracking software Emerging leadership and team building skills You Have Exceptional aesthetic judgment A highly detailoriented approach An organized quality evaluation process Proficiency in creating clean, optimized, and wellorganized 3D models and AI nodes A positive attitude towards learning, sharing, and collaborative teamwork An understanding of delivery specs and exporting standards Passion for automotive, animation, gaming, VR and AI Expertise in AI governance and quality control The ability to audit AI content for brand fit, cultural sensitivity, and product correctness The ability to motivate and guide a team The ability to multitask effectively Strong problemsolving skills What We Offer Global maternity and parental leave Competitive benefits packages 25 days holiday, compassionate leave, personal/sick days, and flex days Access to online services for families and new parents 13 affinity groups Internal learning and development programs Enterprisewide employee discounts Our new hires & employees are the future of our organisation, and we want to set you up for longterm success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. Critical Mass is an equal opportunity employer. If an U.S. based candidate, see https://www.consumer.ftc.gov/articles/job-scams#avoid. If Canada based candidate, see https://www.canada.ca/en/services/finance/consumer-affairs.html. If U.K. based candidate, see https://www.gov.uk/consumer-protection-rights. If Costa Rica based candidate, see https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx. #J-18808-Ljbffr