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VP of Demand Generation Job Details Location: CAN/USA | Remote Department: VP Demand Generation Reports To: Michael Scott, Chief Marketing Officer Type: Permanent | Full-Time About Solink At Solink, our mission is to safeguard what matters most . We provide businesses with the tools to know sooner and act faster by transforming video security into realtime operational insights. Our cloudbased platform integrates seamlessly with existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make datadriven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countriesincluding brands like McDonalds and JYSKSolink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We''''re growing rapidly, earning industry recognition, and scaling with purpose. Weve been recognized by Deloittes Fast 50 and Fast 500, Business Intelligence Group, and as one of Ottawas Best Places to Work. The Role As Vice President of Demand Generation , youll lead Solinks global pipeline engineowning strategy, execution, and measurement across all inbound and outbound marketing channels. Youll be responsible for driving predictable, scalable pipeline growth across SMB, Commercial, and Enterprise segments. You will oversee a growing team across digital marketing, field and partner marketing, and marketing operationssetting the vision for how Solink attracts, engages, and converts customers through integrated programs, performance marketing, and accountbased strategies. This is a highly strategic, datadriven leadership role that sits at the center of Solinks gotomarket (GTM) strategy, working crossfunctionally with Sales, Product Marketing, RevOps, and Finance to ensure strong alignment and ROI. Key Responsibilities Strategic Leadership Build and execute Solinks global demand generation strategy aligned to revenue targets, pipeline goals, and GTM priorities. Define the investment framework and performance model for demand generation across segments and channels. Partner with Revenue Strategy & Analytics to forecast pipeline outcomes, CAC, and ROI by program and vertical. Pipeline & Program Ownership Lead integrated campaigns across digital, ABM, field, and partner marketing to generate and accelerate qualified pipeline. Oversee enterpriselevel motions (Global 2000 targets) and scaled midmarket campaigns. Build predictable leadtorevenue funnels across all demand channels. Team & CrossFunctional Collaboration Lead and develop a highperforming team of senior managers (Demand Gen, Field Marketing, Marketing Ops, and Digital). Collaborate with Sales, Product Marketing, and RevOps to ensure seamless lead flow, campaign alignment, and pipeline accountability. Drive enablement and messaging consistency across all marketing touchpoints. Analytics, Insights & Optimization Own performance metrics and dashboards for marketingsourced and influenced pipeline, conversion rates, and ROI. Partner with the Revenue Analytics team to model outcomes and optimize budget allocation by segment and channel. Leverage AIdriven tools for personalization, targeting, and efficiency at scale. Executive Visibility & Influence Serve as the executive voice of demand generation at Solinkpresenting insights, performance trends, and forecasts to the Csuite and Board. Collaborate with Product and Customer Success leadership on lifecycle marketing and expansion initiatives. What You Bring MustHave 1015 years in B2B SaaS demand generation, with 5+ years in a senior leadership role. Proven success scaling global pipeline programs and achieving predictable revenue growth. Deep expertise in multichannel demand generation (digital, ABM, events, content, outbound). Handson experience with HubSpot, Salesforce, and advanced marketing analytics tools. Strong financial acumencomfortable managing large budgets and modeling ROI. Exceptional leadership, communication, and crossfunctional collaboration skills. NicetoHave Experience in hybrid hardwaresoftware or physicaldigital product ecosystems. Familiarity with AI or predictive analytics in marketing automation and targeting. Background in security, SaaS, or multilocation B2B verticals. Security Requirements Candidates must undergo a criminal records check upon hire. Be a Canadian or American Citizen, or eligible to work in Canada or the United States. Be willing to comply with Solinks own security policies and standards. Our Values Act with URGENCY Our customers move fast, so we do too. Deliver with QUALITY We sweat the details and hold a high bar. Win with TEAM No egos. Just outcomes, built together. Lead with TRUST We earn it through clarity, consistency, and care. Why Solink? Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and were upfront about whats required. Meaningful equity: Every fulltime, permanent employee has a stake in our growth. Comprehensive benefits: A stellar benefits package, ensuring you''''re fully supported with anything you need. Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs. Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar together. Candid culture: Clear expectations, honest feedback, and no politics. Social connection: From Solearns to Solinko and Solunches, we stay connected in ways that actually feel fun. What To Expect From The Hiring Process Intro call with our Talent Team Interview with the Hiring Manager Rolerelevant task or case (if applicable) Final interviews with crossfunctional team members Reference Checks Offer & onboarding How To Apply Submit your resume and a short cover letter via our Careers Page . Let us know what excites you about this role, and how youd help move Solink forward. Solink is an Equal Opportunity Employer. Were committed to building a diverse and inclusive workplace. If you require accommodation during the selection process, please let us know. Additional Information Referrals increase your chances of interviewing at Solink by 2x. Get notified about new Vice President Marketing jobs in Toronto, Ontario, Canada . '''''''' #J-18808-Ljbffr