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Job Title


Head of Field Sales - West


Company : Peninsula Canada


Location : Vancouver, British Columbia


Created : 2026-01-22


Job Type : Full Time


Job Description

Direct message the job poster from Peninsula Canada Head of Talent Acquisition @ Peninsula Canada | Talent Acquisition Job Title: Head of Field Sales - West Department: Field Sales About Us Peninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula brAInbox. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador; with foreseeable plans of branching out to all provinces in Canada! Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 3,400 people globally! Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies. The Role of Head of Field Sales - West The Head of Field Sales provides ongoing coaching and leadership to the Business Development Managers (BDM) who are responsible for prospecting new accounts. The Head of Field Sales will also contribute to the direction of sales practice, processes and measures. As the Head of Field Sales you will manage and support the day to day activities of BDMs to help drive key sales metrics of sales, units and overall Peninsula Business objectives. Day-to-Day Duties and Responsibilities Develop, implement and execute effective sales strategies for the Sales team Ensure BDMs maintain consistent performance against their assigned Performance Metrics Conduct weekly and monthly Business review meetings and provide key measures and performance metrics for the senior leadership team Lead team meetings, conducts 1 on 1 meetings and individual learning and development Understanding of key activity and to be able to resource and adjust team availability to meet meeting and client requirements Join meetings (onsite/virtual) to help coach and develop BDM, assist in the sales cycle to ensure we improve our conversion ratios Minimum of 50 ride alongs per quarter with BDMs Leadership Recruit, coach and develop staff. Monitor and measure sales activity, establish performance objectives and provide feedback, recognize and reward performance and motivate the team. Pipeline/Activity Management Ensures that BDMs follow up on daily opportunities and continue to drive new business, client referral leads and cold calling metrics to achieve the daily/weekly/monthly targets Working with Digital Marketing tracking performance conversion ratio, lead type priority and overall sales performance Working with Events Team on local and national events to help drive sales from events or Partners Ensuring contract or any discount (working closely with finance), paperwork or non- standard requests are properly reviewed and vetted What you Bring to the Team Enjoys working in a fast paced, highly rewarding team environment 10+ years sales experience in prospecting, developing and closing leads for new business 10+ years in sales management experience leading a team Experience in HR, HR Technology, software sales or other consulting related fields Proven track record in SMB and Commercial/Mid-market sales with B2B outside sales Independent decision making and accountability for execution of business objectives for all areas of responsibility Thorough understanding of clients needs, strong understanding of internal policy and procedures and strong written and verbal communication skills Salesforce experience an asset. Comfortable using Excel/Word Must have a Valid Drivers License Skills Results oriented Organizations skills Talent and Self Development Strategic thinking and leadership Why Work for Peninsula? Day off on your birthday Benefits Plan with Health and Dental Coverage (and more) We offer a Registered Retirement Savings Plan (RRSP) Matching Program Vacation Days increase after 2 and 5 years service Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable, and accessible workplace where all employees are values. Accommodations are available upon request for candidates participating in our selection process. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Sales and Business Development Industries Human Resources Services Referrals increase your chances of interviewing at Peninsula Canada by 2x Sign in to set job alerts for Head of Sales roles. 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