Job Title

Associate Director, Outreach & Industry Engagement Canada Summary : Highly motivated and selfdriven business development and relationship management professional with a dual focus on industry engagement and outreach in Canada. Essential Duties and Responsibilities Raise awareness of the International Foundation of Employee Benefit Plans and its membership, educational programs, and professional development opportunities in Canada through relationship management and engagement of employers, benefit funds, providers, universities, and other industry stakeholders. Conduct sales and new business development activities including prospecting and lead generation for Canadian sponsorship and advertising opportunities. Establish, grow, and maintain relationships with key industry partners while promoting greater industry awareness of the International Foundations purpose, brand, products, and services. Facilitate meetings and calls with employers to determine their educational needs and identify the appropriate educational solutions. Maintain a thorough knowledge of the Foundations membership services, education and professional development programs, and exhibit, sponsorship, and advertising opportunities. Represent the International Foundation at industry events, trade shows, and networking events; travel as needed to meet members, gain industry insights, and solicit new business for membership and educational program participation growth and promotion of exhibit, sponsorship, and advertising opportunities. Support the sales team in identifying and contacting leads, initiating communications, and transitioning prospects to appropriate internal team members for closure. Support the development and management of joint venture strategies, affiliations, partnership arrangements, and acquisitions to maximize the reach and visibility of the Foundation. Responsible for own CRM system data entry and data maintenance as it relates to prospect contact information, lead generation, sales funnel tracking, and sales conversion tracking. Analyze growth opportunities and collaborate with leadership on the development and oversight of the Foundations Canadian outreach plan; implement and report on outreach initiatives, responding to opportunities and changing needs among members, key affiliations, and other target audiences. Develop and provide regular performance reports and forecasts and maintain accountability for outreach and sales goals achievement, including evaluation of ROI of lead generation and sales efforts. Collaborate with other outreach and business development team members to create engaging, dynamic promotional approaches for specific audiences and programs; provide support in the development, execution, and maintenance of sales collateral and marketing materials for prospective exhibitors, advertisers, and sponsors for Canadian programs. Support business development, membership, and all educational areas in market analysis and research; provide insight and advise staff on industry developments, trends, competitor activity, new market entrants, and content and service opportunities. Remote Work and Travel Requirements This role is intended to be fully remote from a homebased office in Canada, with regular travel up to 40% of the time, including periodic travel to the International Foundations office in Brookfield, WI, and domestic and international travel 3040% of the time. Requirements A bachelors degree and 5+ years of relevant experience in a role focused on relationship management, business development, and account management/ stewardship where account retention and account growth are key performance indicators. Strongly prefer candidates with experience in the employee benefits or educational programming industry who possess a basic understanding of Canadian employee benefits programs. A Certified Employee Benefit Specialist (CEBS) designation is desirable; however, the right candidate can attain certification within 60 months (5 years) following hire. Fluency in English is required; fluency in French is highly desirable. Minimum Qualifications and Skills Selfmotivated, detail oriented, and results driven with a strong work ethic. Able to work independently, manage time effectively, and adapt to shifting priorities; demonstrated ability to effectively manage rapidly changing priorities in a fastpaced environment. Exceptional verbal, written, and interpersonal communication skills, with the ability to clearly and professionally articulate the value and benefits of membership and educational programs to diverse audiences. Exhibits strong networking skills with demonstrated success in developing relationships and engaging current and prospective members and program participants. Collaborative team player, who works effectively across departments to help expand engagement and participation in programs and membership. Proven track record in conducting outreach, developing new, relevant business leads, converting those leads, and ultimately driving revenue growth within established parameters and guidelines. Must be proficient in using CRM platforms (Microsoft Dynamics preferred) and Microsoft Office Suite (Outlook, Word, Excel, PowerPoint). Smartsheet experience a plus. Travel Requirements In addition to periodic travel to the International Foundations office in Brookfield, WI, the individual will be required to travel both domestically and internationally 3040% of the time based on annual calendars. Work Environment Fully remote basis from an approved homebased office in Canada with regular/periodic travel to the Brookfield, WI headquarters office and workrelated meetings and events. An appropriately equipped home office is required to allow remote work per the companys Remote and Hybrid Work policy. About Us The International Foundation of Employee Benefit Plans is North Americas largest membership organization for those who work with employee benefit plans. The Foundations employees make a huge impact on the livelihoods of millions of workers across the U.S. and Canada because of the work we do in providing education and research to the benefits community. Employees enjoy an outstanding benefits package, unique employee perks, creative and caring coworkersall within a familyfriendly workplace. Return to our Careers Page #J-18808-Ljbffr