Job Title

Role Summary You bring 4+ years of experience in 360-degree media planning and a deep understanding of both traditional and digital channelsincluding Programmatic, Direct Digital Buys, and social media. You thrive on turning audience insights into high-impact strategies, consistently exceeding goals and unlocking growth for clients through smart, performance-driven media plans. Were looking for a Media Planner who brings energy, precision, and a passion for innovation. In this role, youll lead paid media strategy and execution for a portfolio of bold, purpose-driven brands. Youll have the freedom to push boundariesand the responsibility to deliver results. If youre a strategic thinker who values excellence and knows how to make media matter, lets talk. What Youll Do Lead strategic and tactical planning across media channels with a focus on results-driven storytelling. Build integrated media plans that blend digital and traditional buysfrom social and programmatic to OOH and print. Monitor performance daily, optimizing with precision and forecasting with confidence. Bring fresh thinking to every briefidentifying new opportunities to deliver value and exceed client expectations. Collaborate cross-functionally with creative, strategy, and analytics to deliver cohesive, insight-led campaigns. Support client relationships with clear, proactive communication and on-point presentations. Stay ahead of media trends and champion innovation within your team. What You Bring 4+ years in media planning and buying across digital and traditional channels. Proven track record in driving client growth through strategic media approaches. Experience working with diverse audiences; exposure to multicultural markets, including South Asian and Canadian segments, is a plus. Comfortable in performance marketing environmentsGoogle certifications and experience with DV360/Campaign Manager are preferred. Strong communicator confident leading conversations and presenting ideas. Detail-oriented with excellent project management and prioritization skills. Fluent in English. Proficiency in Punjabi or Hindi is a bonus. Why Join Us Ethnicity Matters is Canadas leading multicultural marketing agency. We champion inclusion not only in the work we do, but in how we show up for our clients, our communities, and each other. Youll be joining a high-performance team at the intersection of culture and mediawhere your work will drive real-world results, shape inclusive narratives, and help brands connect with audiences that matter most. #J-18808-Ljbffr