Job Title

Overview The VP, Growth is a senior agency leader responsible for accelerating growth through new business wins, organic account expansion, and strategic partnerships. Sitting at the intersection of strategy, creativity, and agency leadership, this role leads the agencys growth agenda end-to-endfrom identifying opportunity to winning the room and closing the business. A natural storyteller with strong creative judgment, the VP, Growth is known for writing standout creative briefs, shaping bold agency narratives, and orchestrating compelling new business pitches. They bring clarity to complexity, translate client challenges into inspiring strategic direction, and rally cross-disciplinary teams around ideas that drive real business impact. Responsibilities New Business & Agency Growth Own and evolve the agencys growth strategy in partnership with executive leadership Identify, qualify, and pursue high-value new business opportunities across priority categories Build and manage a robust new business pipeline, balancing inbound opportunities with proactive prospecting Set growth targets, forecast revenue impact, and ensure pursuits are commercially sound Creative Briefing & Strategic Craft Write and lead best-in-class creative briefs that inspire breakthrough ideas Translate client business problems into sharp, insight-driven strategic platforms Act as the strategic quality bar for all growth-related briefs and pitch work Ensure work balances creative ambition, strategic rigor, and feasibility Pitches, Storytelling & Winning the Room Lead pitch strategy, narrative development, and overall approach from start to finish Define the big idea, agency POV, and go-to-market story for each pursuit Partner with Strategy, Creative, Media, Data, and Tech teams to deliver integrated, persuasive proposals Coach teams for confident, polished presentationsand personally present at senior-level pitches and finals Client, Market & Industry Leadership Build trusted relationships with senior client and prospect stakeholders Stay close to cultural, category, and competitive trends shaping client needs Represent the agency at industry events, awards shows, and thought-leadership forums Contribute ideas and visibility that strengthen the agencys reputation and profile Cross-Functional Leadership Partner with Strategy, Creative, Account, and Operations leaders to ensure growth efforts are scalable and profitable Mentor teams on briefing excellence, strategic thinking, and pitch craft Foster a collaborative, high-performance growth culture grounded in curiosity, rigor, and creative ambition Leadership Style Strategically sharp, commercially savvy, and creatively fluent Confident point of view with strong creative taste and judgment Inspires teams through clarity, ambition, and collaboration Thrives in fast-paced, high-stakes pitch environments Human-centric leader who builds trust, momentum, and belief Qualifications 12+ years of experience in a creative agency or closely related environment A proven track record of winning new business and driving sustained agency growth Exceptional ability to write creative briefs and compelling pitch narratives Deep understanding of brand strategy, integrated marketing, and creative development Strong executive presence and experience presenting to C-suite and senior client audiences Experience across multiple categories (CPG, financial services, retail, tech, automotive) is an asset This role is located in our Toronto office at 111 Queen Street East and requires hybrid in office 3 times/week. #J-18808-Ljbffr