Job Title

Overview We are seeking a dynamic and creative Digital Marketer to join our marketing team. The ideal candidate will be responsible for developing and executing digital marketing strategies to enhance brand visibility, drive online traffic, and increase sales across various digital platforms. This role offers an exciting opportunity to work in a fast-paced environment, leveraging cutting-edge tools and techniques to achieve measurable results in the digital space. The Digital Marketer will play a key role in managing campaigns, analyzing data, and optimizing performance to meet business objectives. Responsibilities Develop and implement comprehensive digital marketing campaigns across channels such as social media, email, search engines, and display advertising. Manage and optimize paid advertising campaigns using Google Ads, Facebook Advertising, and Google AdWords to maximize ROI. Conduct keyword research and SEO strategies to improve organic search rankings and increase website traffic. Create engaging content and graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design tools for various marketing materials. Maintain and update website content using WordPress, HTML, CSS, and JavaScript to ensure a user-friendly experience. Analyze website and campaign performance using Google Analytics and other analytics tools; generate reports to inform strategic decisions. Manage email marketing campaigns, including list segmentation, content creation, and performance tracking. Collaborate with cross-functional teams to align marketing efforts with overall business goals. Stay current with industry trends in e-commerce, SEO, digital advertising, and emerging technologies to continuously improve campaign effectiveness. Skills Proven experience in e-commerce platforms and digital marketing strategies. Strong knowledge of SEO best practices, keyword research, and Google Analytics. Proficiency in Adobe Photoshop, Adobe Creative Suite, and graphic design principles. Experience with WordPress website management and basic coding skills (HTML, CSS, JavaScript). Expertise in managing paid advertising campaigns via Google Ads, Facebook Advertising, Google AdWords. Familiarity with SQL for data analysis and reporting purposes. Ability to analyze campaign performance metrics using analytics tools to optimize ongoing efforts. Excellent written communication skills for email marketing and content creation. Knowledge of JavaScript is a plus for advanced website customization. Strong organizational skills with the ability to manage multiple projects simultaneously. This position is an excellent opportunity for a passionate digital marketer eager to make an impact through innovative campaigns and data-driven decision-making in a collaborative environment. Job Types: Full-time, Permanent Pay: $37.00-$40.00 per hour Expected hours: 35 40 per week Ability to commute/relocate: Winnipeg, MB R2J 1Y2: reliably commute or plan to relocate before starting work (preferred) Experience: Digital marketing: 1 year (required) Language: English (required) Location: Winnipeg, MB R2J 1Y2 (preferred) Work Location: Hybrid remote in Winnipeg, MB R2J 1Y2