Job Title

Senior Content Editor - North America A commercially minded content professional with significant editorial and writing experience and a strong understanding of higher education in the USA and Canada is required. The role blends traditional content production with AIassisted drafting and ideation, so the candidate must shape, refine, and elevate content across channels while responsibly using AI tools to enhance quality, efficiency, and creativity. Essential Skills, Knowledge, and Experience Working knowledge or direct experience with Canadian and U.S. higher education Passion for great writing and storytelling, combined with creativity and strategic thinking Strong portfolio of editorial and writing work across marketing materials for print and digital channels 4+ years of established commercial content writing and editing experience across brochures, flyers, case studies, blog posts, website pages, press releases, and social media posts Experience writing and editing for an international audience with intercultural sensitivity and awareness Experience developing and implementing creative briefs Outstanding written English with meticulous attention to detail on consistency, tone of voice, grammar, quality, and suitability Superior factchecking and research skills to ensure accuracy and credibility Understanding of digital content production best practices and principles that drive qualified web traffic Firstrate communication and collaboration skills and a drive to challenge the status quo Comfortable working independently and as part of a distributed global team Ability to manage multiple projects simultaneously and meet deadlines Bachelors degree Must be authorized to work in Canada AIRelated Skills Confidence using AI tools to generate outlines, draft variations, and ideation inputs Ability to craft strong prompts and iterate effectively to produce accurate, onbrand AIassisted drafts Excellent editorial judgement to refine AIgenerated copy into polished, humanquality content Understanding of AI risks (e.g., hallucinations, inaccuracies, bias) and rigorous factchecking and quality assurance Openness to exploring new AI tools and helping integrate them into team workflows Desirable Skills and Experience Previous role in international higher education or student recruitment Working understanding of differences between American, Canadian, and British English Experience in localization and/or writing for multiple audiences and channels Uptodate knowledge of UX writing, SEO best practices, and information architecture Experience developing user journeys, flat plans, and structured content briefs Familiarity with video scriptwriting Basic imageediting skills and experience with Adobe InDesign Familiarity with industrystandard CMS platforms (WordPress a plus) Experience analyzing web metrics and using insights to optimize content Proficiency in another language and/or experience working or studying abroad Role and Key Responsibilities The Senior Content Editor, North America will be the lead writer and editor for U.S. and Canadian university partnerships, working closely with designers, videographers, and other stakeholders to develop highquality marketing assets. Editorial Leadership Serve as the lead editor and content specialist for university partnership projects Act as the internal authority on American and Canadian English usage, tone, and terminology Edit and refine copy across digital, print, and multimedia marketing assets Uphold accuracy, consistency, and adherence to brand, style, and product guidelines Provide guidance to UKbased colleagues on North American messaging and localization AISupported Content Development Use AI tools to generate first drafts, outlines, alternate versions, and message variations Develop prompt libraries and templates for efficient, repeatable content production Elevate and polish AIgenerated drafts to final publicationready standards Collaborate with the wider content team to integrate bestpractice AI workflows responsibly Stay aware of emerging AI capabilities and advise on opportunities to improve efficiency and quality CrossFunctional Collaboration Partner closely with Product Marketing to ensure content aligns with product strategy Work with the Senior Project Manager and Head of Content, North America to manage approvals and deadlines Collaborate with North American university partners to cocreate content Liaise with freelance videographers and content creators Collaborate with Design and Video teams to align messaging and visual assets Engage with Sales and Admissions teams to ensure content meets market needs and supports recruitment goals Physical Requirements Sitting, standing, walking, climbing, lifting up to 25+ pounds, pulling, pushing, carrying, grasping, reaching, bending, crawling Visual acuity, color determination, speaking, listening, may drive a vehicle Location Edmonton, AB, Canada Employee Type Employee Job Functional Area Content/Material Creation Kaplan International is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. 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