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Putting people first, every day BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an awardwinning environment that fosters a peoplefirst culture with a high priority on your personal and professional growth. Your Opportunity BDO Canada has an immediate opening for a Bilingual Content Marketing Manager to join the Personal Debt Solutions (PDS) business line. The ideal candidate will be able to work Eastern Standard Time hours. The Bilingual Content Marketing Manager is a replacement role and will oversee PR initiatives, copy writing for multichannel advertising including traditional advertising copy (Radio, TV, Outofhome) and digital marketing responsibilities such as content marketing, SEO, CRM (Email) Marketing, social media and community management. You have a strong understanding of digital marketing best practices and emerging trends and how they can be applied in a B2C environment. As a member of the Marketplace team, you will report to the Personal Debt Solutions Senior Manager and collaborate with a variety of stakeholders, including regional practice professionals, to develop and execute content marketing campaigns, drive topoffunnel leads and growth in traffic to national and local websites. This individual must be a dedicated teamplayer, with the ability to build and maintain collaborative relationships with internal and external stakeholders. Key Accountabilities and Responsibilities Content Planning Work closely with the National PDS Marketplace team, the firms thought leaders, and external vendors to develop content in support of the firms growth strategy; oversee and contribute to the creative development of TV, radio, and social media campaigns. Develop content strategy, execute and measure content marketing campaigns for the full marketing funnel; contribute to the French content creation process and editorial calendar. Use data and analytics to drive content ideation and strategy, support the development and refinement of content themes, personas, path to purchase, and content distribution strategy. Develop CRM (Email) Marketing campaigns and demonstrate knowledge of email marketing fundamentals and platforms, including list segmentation and campaign execution. Monitor and analyze SEO performance alongside BDOs SEO agency; identify trends and areas for improvement. Oversee the creation of highquality, engaging, and SEOfriendly content across various formats (blog posts, articles, landing pages, whitepapers, case studies, video scripts). Content Creation Outline, research and create a variety of engaging content, including website content, blogs, infographics, webinars, podcasts, videos, articles, white papers, and other types of publications. Work with external French service providers such as translation agencies and freelance writers. Manage the translation of content to ensure accuracy of information and consistency in tone. Serve as an editor for digital marketing to ensure consistent tone and voice across content. Enforce the international BDO networks corporate visual identity standards, including consistency of look and feel in design and writing styles. Content Distribution Collaborate with the National PDS Marketplace team on optimizing content and supporting initiatives related to the firms national websites and social media channels. Apply SEO best practices to content creation to improve search visibility, engagement, and organic traffic. Create and execute social media campaigns and manage campaign budgets. Monitor content performance and create reports outlining recommendations for improvements. Success Metrics What it looks like when youve succeeded in this role: You demonstrate BDOs core values through all aspects of your work: Integrity, Respect and Collaboration. You understand your clients industry, challenges and opportunities; clients describe you as positive, professional and delivering highquality work. You identify, recommend, and focus on effective service delivery to your clients. You share in an inclusive and engaging work environment that develops, retains & attracts talent. You actively participate in the adoption of digital tools and strategies to drive an innovative workplace. You grow your expertise through learning and professional development. Your Experience and Education University degree in marketing, journalism, public relations or a related field. 45 years of related experience, including handson experience in content creation, preferably in a B2C environment (background in the professional services industry is an asset). Bilingual in English and French is required. Exceptional writing, proofreading and editing skills in both official languages. Demonstrated ability to communicate effectively with multiple levels of the organization. Superior organizational skills and attention to detail, with proven ability to keep projects on track while balancing competing priorities. Experience using a CMS platform, CRM (Email) Marketing platforms, Google Analytics and other analytics platforms. Solid knowledge of SEO principles and best practices. Strong Microsoft Office skills. Strong knowledge of content marketing principles and related areas such as search engine optimization and writing for the web. Strong knowledge of social media and digital marketing strategies, best practices; experience executing paid campaigns on Facebook and Twitter is an asset. Experience developing a variety of content (written content, infographics, webinars, videos). Reliable business judgement and problemsolving skills. Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects. Excellent interpersonal and clientfocused skills interacts well with all levels of staff and partners with a positive and enthusiastic attitude. Selfstarter, motivated and able to work independently as well as in a team environment. Strong ability to collaborate and work effectively as part of a team. Experience managing relationships and overseeing SEO, translation and creative agencies. Why BDO? We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada. We help you become a better professional within our services, industries and markets with extensive opportunities for learning and development. We support your achievement of personal goals outside of the office and making an impact on your community. We support staff with local and national events and give you opportunities to contribute to your community. Giving Back, Total Rewards, & Inclusion We pay for performance with competitive cash compensation and flexible benefits from day one, marketleading personal time off policy, and wellness initiatives reimbursement. We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion and diversity. Through a blended work model, we support flexible needs of our people, the firm and our clients. Our Code of Conduct sets clear standards for ethical business conduct. BDO Canada may use artificial intelligenceenabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decisionmaking, and all employmentrelated outcomes are made by BDO Canada personnel. More information on BDO Canadas Privacy Policy can be found here: Privacy Policy | BDO Canada. Ready to make your mark at BDO? Click Apply now to send your uptodate resume to one of our Talent Acquisition Specialists. To explore other opportunities at BDO, check out our careers page. #J-18808-Ljbffr