Cineplex Media appoints Anton Vassiliev as Vice President, Media Operations Cineplex Media has appointed Anton Vassiliev as Vice President, Media Operations. Vassiliev will lead rate and yield strategy, ad delivery infrastructure and sales operations, while helping accelerate Cineplex Medias programmatic and dataenabled advertising capabilities. Anton Vassiliev Most recently, Anton held a senior leadership role at Bell Media on the Advanced Advertising Products team, where he led product development and gotomarket strategy across addressable television and digital audio. Prior, he served as Managing Director at Novus Media, overseeing investment initiatives and programmatic strategy. His career spans media owners, agencies, and adtech, with deep experience in audiencecentric media strategy, advertising technology and yield optimization. #J-18808-Ljbffr
Job Title
VP, Media Operations: Yield & Programmatic Ad Tech Leader