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About Craver Hey! Were Craver, a Canadian tech startup transforming local coffee shops & QSRs with our cutting-edge digital ordering & customer loyalty technology. Digital ordering tech, like mobile apps & loyalty programs, has fuelled the success of big brands like Starbucks, McDonald''s and ShakeShack. We''re hiring a Content Marketing Manager to help us bring that same technology to local, independent coffee shops & QSRs worldwide. Oh and were a great place to work, officially! Weve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company thats only a few years old. Your Personal Qualities Youre genuinely curious about the world of coffee shops and QSRs maybe youve worked behind the counter or are just a coffee-lover. Youll own all of our content channels from blogs & emails to video & social media, youll cover it all. Your skills lie less in being able to produce all of these assets to an amazing standard yourself, and more in being able to bring in the right resources at the right time to deliver the right results. Youre confident, articulate & a strong communicator. You present your ideas clearly and can defend them when you need to. Youre also not afraid to ask for money, time or help if it will lead to better work. Youre a natural storyteller youve been creating content for several years, and have impeccably high standards and strong opinions as a result. Youre creative, but you care about the numbers too. You know that marketing is only meaningful if it changes peoples behaviour, so you measure things meticulously from click-through-rates to conversions. Youre fiercely ambitious. Youre comfortable taking on projects that are new and scary and see them as a chance to learn. Youd rather try and get it wrong than take the safer route, and want to work in a team that encourages that. Youre outcomes-obsessed. To be successful in this role, its essential that youre delivering results for the business. Youre able to keep the bigger picture in mind, always remembering that the content you produce needs to bring someone closer to becoming a Craver customer or, better still, a Craver advocate. You crave autonomy, flexibility & freedom in your work. Youre great at juggling projects, managing deadlines, and staying organized even when things get busy. Youre confident working with technology and are always looking for opportunities to achieve better outcomes with less time or effort. Your Skills & Experience Youve got a degree in Marketing/Communications/Business or youve picked up the right skills through other meaningful experience. Youve spent 3+ years in a Content Marketing role, and youve got a portfolio to match. If thats been in a B2B SaaS environment, even better. You have an excellent grasp of the English language including humour, tone of voice and the nuances of the language. Youre a strong writer who can take complex ideas and turn them into clear, compelling content whether its a punchy ad, a detailed guide, or anything in between. You know how to shape content to match different tones, voices, and audiences. Youve managed agencies, contractors, direct reports or partners to bring your vision to life. Youre familiar with SEO & GEO principles and understand how to weave them into content without making it sound like a robot wrote it. Youve produced video projects before (youll be working on everything from Instagram reels to video testimonials). You understand email marketing (youll be responsible for newsletters, lead nurturing flows, new feature announcements, and more). Youre highly results-driven. Youre focused on impact, not just inputs, and youre always looking at the numbers to see whats working and how you can improve. The Role & Responsibilities Overall, youre responsible for creating Cravers content plan and overseeing its delivery, bringing in whatever resources you need to make that happen. Youll work with the Director of Marketing to create our annual content plan and break it down into quarterly projects, weekly milestones and daily to-dos. You''ll be leading & mentoring our awesome Content Marketing Specialist, supporting their growth and making sure they''re set up to deliver great work. Youll work with media partners (podcasts, industry news, YouTube creators and beyond) to co-create content that will bring new people into the Craver world. Youll own the Craver blog, produce a pipeline of fresh ad creative, manage our email communications, run our social media & develop new content channels for the business as you see fit. Youll work with the Director of Marketing to ensure that our content strategy is a closed loop people are discovering, enjoying and sharing our content, of course, but its also nudging them towards becoming Craver customers. Youll create thoughtleadership contentlike proprietary data reports and Founderled contentthat establishes Craver as the goto expert for coffee shops and QSRs. Youll be the Sales Teams secret weapon, creating the highimpact content they need to get leads excited and inspired by what Craver has to offer (everything from databacked claims, to success stories, and interactive tools). Youll stay uptodate on issues & opportunities affecting the coffee shop & QSR world through industry media & conducting customer interviews, then figure out the best ways to address these through Cravers content. Youll measure the numbers that matter views & visits are great, but what are they leading to? Youll understand the customer journey from discovery to conversion and cleverly use content to help as many people as possible choose Craver. Youll join a fastgrowing startup where theres real room to grow as Craver scales, so can your career. Fully remote across Canada, with the option to work from our downtown Vancouver office if youre nearby (its even dogfriendly!). You''ll have autonomy in your role but also get support and mentorship from some of Vancouvers top founders and operators. Our compensation package includes: $7090K annual salary depending on your experience & skills Up to 4 weeks paid vacation plus your birthday off Stock options because we want you to grow with us Benefits package including prescription coverage, dental, massage, and more Subsidized lunches when you''re in the office #J-18808-Ljbffr