What the role is all about: As an integral member of the Marcom team, the Marketing & Communications Specialist plays a key role in shaping how WinSport communicates with guests, partners, and team members. This position is responsible for developing, managing, and optimizing content across WinSport''s external website ), internal SharePoint site, corporate publicationsincluding the annual Report to the Communityand a wide range of marketing and communications channels. The ideal candidate is a strong storyteller with experience in marketing communications, digital content management, and brand-driven messaging. A passion for sports, the ski/snowboard and mountain bike industries, outdoor recreation, and events is highly desirable. This role requires exceptional writing abilities, strategic thinking, attention to detail, and the ability to collaborate effectively across departments to ensure consistent, compelling communication aligned with WinSport''s brand, brand voice, and organizational goals. You strive to approach your work to align with our 4 key behaviours which are at the core of who we are and what we do at WinSport. We are Safe We are Welcoming We are Inspiring And we are Creative What you will be doing: Content & Communications Develop, write, and edit content for a variety of marketing and communication channels, including website pages, social media, newsletters, campaigns, blogs, signage, media releases, and promotional materials. Ensure all content reflects WinSport''s brand voice, tone, and positioning. Website & Digital Content Management Own the strategy, content updates, and quality assurance for , ensuring accuracy, clarity, and SEO performance. Manage, update, and enhance WinSport''s internal SharePoint site, ensuring Team Members have timely access to relevant information and resources. Corporate Communications Lead development of WinSport''s annual Report to the Community, including content planning, copywriting, and cross-department coordination. Write speeches, speaking notes, and corporate communication materials for WinSport leadership and spokespeople. Draft and distribute media releases to local and national outlets to promote events, milestones, and organizational news. Create content by working with leaders and departments for quarterly Team Member Town Halls. Marketing Support & Collaboration Work closely with the broader marketing team, designers, and internal stakeholders to ensure cohesion across campaigns and corporate messaging. Support sponsorship and philanthropy teams with content for sponsorship decks, fulfillment reports, grant applications, and presentations. Write and develop scripts for video content in partnership with the marketing, communications, and sponsorship teams. Produce internal communications materials and assist in training content creation. Edit, proof, and refresh existing or proposed materials to maintain quality, alignment, and brand consistency. Optimization Ensure all communication efforts support both campaign objectives and long-term brand strategy. What you bring: Bachelor''s degree in Communications, Marketing, Journalism, English, Public Relations, or a related field. Proven experience in a marketing and communications role, ideally within sports, recreation, events, or a related industry. Exceptional writing, editing, and proofreading skills with strong attention to detail. Experience with website content management systems (CMS) and understanding of SEO best practices. Proficiency with social media platforms, digital marketing tools, and analytics platforms. Strong organizational skills and the ability to manage multiple projects and deadlines. Creative thinker with the ability to develop innovative ideas and solutions. Passion for sports, outdoor recreation, and an active lifestyle is an asset. Comfortable working cross-functionally with diverse teams. Strong proficiency with the Microsoft Office Suite. Willingness to work occasional evenings or weekends as required by events or deadlines. What we can offer you: Be part of a fun, passionate team that values creativity and innovation Work in a unique environment that blends sport, recreation, and entertainment Opportunity to contribute to meaningful projects seen by thousands of visitors each year Comprehensive benefits package Free Park pass Free parking Reciprocal at other ski resorts Food, beverage, retail and program discounts Access to our world-class gym facility We also provide a culture where we value and take care of our people. We have a robust workplace wellness program that supports the physical, emotional, social and financial wellness of our team members. Discover, Develop, and Excel with WinSport: Working with WinSport means you will be part of one of the most unique winter sport institutes in the world. You will be rubbing shoulders with athletes of all levels and disciplines, and you will be working in a world-class facility that showcases exceptional services to support our guests in training and maintaining an active lifestyle. You will thrive and be supported as you discover, develop and excel in your role at WinSport.
Job Title
Marketing & Communications Specialist