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Title: Online Sales Specialist Location: Calgary Regional Office (37 Quarry Park Blvd SE, Calgary) Hybrid work optional based on approval. At Sterling Homes, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program, employee home purchase program and employee discounts. Job Overview Reporting to the Sales Manager, as the Online Sales Specialist act as the first point of contact for all inbound buyer and realtor inquiries across Calgary and area communities. You deliver fast, professional responses; qualify and nurture prospects; set appointments for on-site sales teams; and maintain accurate CRM records and reporting. You also manage texting and automation workflows to improve speed-to-lead, engagement, and appointment conversion Your day-to-day responsibilities will include: Sourcing leads from all marketing platforms, and address client inquires in a professional and timely manner. Lead Response & Customer Experience Responding to all website/online leads within the required service level (e.g., within 30 minutes during assigned hours; otherwise by the start of the next business day. Maintaining active online chat coverage during assigned hours and responding to chats within required timeframes. Providing accurate, helpful information about communities, homes, pricing ranges, programs/incentives (as applicable), and next steps to support buyer decision-making. Qualification, Nurture & Follow-Up Discipline Qualifying all responsive leads (budget/financing readiness, timeline, needs, desired community, home type, and realtor representation). Applying a structured follow-up cadence for non-responsive leads and building long-term nurture plans for stalled prospects. Re-engaging inactive past registrants (>30 days) and determining an appropriate long-term strategy (revive or close file). Appointment Setting & Community Sales Handoff Scheduling appointments in show homes with the appropriate Community Sales Team and sending complete appointment confirmations with relevant prospect details. Registering Realtors in the realtor portal and ensuring represented customers are flagged/shared with the Sales Team for proper registration at first appointment. Following up after appointments with the Area Manager/Sales Team; document outcomes and next steps in CRM for continued follow-up. CRM Ownership, Texting Automation & Data Quality Maintaining ''total familiarity'' with HubSpot CRM and digital assets (websites, landing pages, social channels) and use them to support lead conversion. Managing texting and automation workflows (e.g., immediate response texts, appointment reminders, nurture sequences, re-engagement campaigns Maintaining complete lead records and activity history from first contact through outcome/closing where applicable. Reporting, Funnel Management & Continuous Improvement Delivering weekly reporting on new leads, appointments set/kept, lead sources, source performance, contracts and closings attributed to appointments. Monitoring and reporting lead activity and conversion ratios Providing actionable insights to Sales and Marketing on lead quality, community demand, and friction points. Product/Community Knowledge & Market Awareness Maintaining strong knowledge of each community and surrounding amenities (schools, drive times, shopping) plus pricing/lot availability; stay informed on competitors to strengthen positioning. Scheduling regular visits to show homes to stay current on product and building strong relationships with Community Sales Teams. Collaboration, Training & Standards Assisting the sales team with CRM usage/training and communicating changes/ initiatives led by OSS/Marketing. Participating in meetings/seminars and maintaining professional standards Supporting marketing and social media content distribution as needed; ensure templates/ scripts are approved Developing and presenting an annual business plan with lead projections, conversion strategies, and development goals (per timeline As our ideal candidate, you are A strong communicator; you clearly express your thoughts in conversation and in written communication. An active listener; you seek to understand and listen to others in a non-judgmental way. Mindful; you respect diversity and deal with sensitive situations using high degree of integrity. Excellent service oriented; you handle relations with customers, internal and external parties with tact and diplomacy. A creative problem solver; you think outside the box for solutions without fear of failure. Essential Requirements High School Diploma, or equivalent. Minimum 6 months of customer service or sales experience. Valid driver''s licence and access to a reliable vehicle. Satisfactory verification of criminal record check. Proficient in Microsoft Office programs (Outlook, Word, Excel, Teams, SharePoint and PowerPoint), Remote Access Systems (NewStar Sales), and CRM platforms. Virtual sales skills including using video conferencing platforms, and speaking clearly and effectively on camera. Preferred Qualifications Experience with sales contact management database is an asset. Previous experience as it relates to the homebuying experience is preferred. What We Value Creating trusting and successful working relationships. Setting clear, measurable and achievable goals. Cooperating with team members in an open, positive and respectful manner. Staying current with technical job skills. Consistently meeting customer expectations. Taking responsibility for the outcomes of decisions and actions. Work Conditions You work TuesdaySaturday, 10:00 am6:00 pm (with occasional additional hours for Showhome coverage, promotions, and urgent customer escalations). Hybrid work optional based on approval. About Us Sterling Homes, a single-family business unit of Qualico, has been building homes in Western Canada for over 60 years and providing outstanding service to homebuyers in many of Western Canada''s finest communities. We are committed to providing the best new home experience possible by providing an unwavering commitment to quality of design, construction, and customer service. Sterling Homes operates in Edmonton, Calgary and Winnipeg. To learn more, click here. Qualico welcomes applications from people with disabilities. Accommodations are available upon request during the assessment and selection process. Candidates being considered will be contacted. We thank you for your interest. Join our Talent Community to stay up to date on job opportunities and to find out why we have the best reasons to come to work every day. Closing Date: February 13, 2026 sterlinghomescalgary Benefits: Casual dress Company events Dental care Disability insurance Employee assistance program Extended health care Life insurance On-site parking Paid time off RRSP match Store discount Tuition reimbursement Vision care Wellness program Work Location: In person