Job Title

Director of Advertising & InnovationLocation: Toronto, ON (Hybrid) Level: Senior Leadership / Department HeadAbout AccrueAccrue is a data-first marketplace agency on a mission to redefine Retail Media. We specialize in the Amazon ecosystem (Search, DSP, Streaming TV, AMC), but we do it differently. We are looking for a Director of Advertising & Innovation to lead our media department, own our service roadmap, and bridge the gap between human strategy and AI efficiencyThe RoleThis is a dual-threat role: you are both a Master Media Strategist and a Service Visionary. You will oversee the advertising performance for our top-tier clients while simultaneously architecting the future of how Accrue media arm operates.You will own the Advertising Service Roadmap, deciding which tools we use, how we integrate AI into our workflows, and how our internal reporting dashboard evolves to provide deeper insights for our clients.Key ResponsibilitiesDepartment Leadership: Manage and mentor our media team, ensuring high-level execution across Sponsored Ads, DSP, and AMC.Top-Tier Strategy: Act as the 'Lead Architect' for our largest accounts, designing full-funnel strategies that move the needle on market share.Service Roadmap & AI Integration: Own the evolution of our ad services. You will identify and implement AI tools for automated bidding, creative testing, and campaign management.Product Ownership (Reporting): Take over the domain of our internal reporting dashboard. Work with our data analyst to ensure it remains the 'single source of truth' for client performance.The Playbook: Standardize excellence by building and updating our internal playbooks (e.g., The AMC Narrative, The DSP Prospecting Guide, The AI Creative Workflow).Who You AreThe Strategist: 57+ years in Amazon/Retail Media. Youve mastered the DSP and understand that AMC is the key to the future.The Builder: You aren't satisfied with manual work. You have a 'Product Manager' mindsetalways looking for ways to automate workflows and improve our tech stack.AI-Fluent: You are already experimenting with LLMs and automation tools to speed up keyword research, reporting, or creative briefings.Data-First: You are comfortable 'talking shop' with developers. You understand how data flows from Amazon APIs into a dashboard and how to make that data actionable.Leader: You enjoy the challenge of growing a team and setting the standard for a department.Technical QualificationsAdvanced mastery of Amazon DSP and Sponsored Ads.Experience (or high proficiency) with Amazon Marketing Cloud (AMC).Experience in Walmart Connect, Criteo, Orange Apron Media, TRM an added benefitStrong understanding of Data Visualization and how to structure reporting for executive-level clients.Why Accrue?Equity in Innovation: You aren't just a cog in a wheel; you are the one designing the wheel.Hybrid Work: Balanced Toronto lifestyle collaborative onsite days with flexible remote time.Performance Bonus: A salary structure that rewards the growth of the department and the success of our innovation roadmap.