Job Title

Full job description We are seeking a full-time Social Media & Digital Marketing Specialist in our Chestermere office. Reporting to the Institute Director of Digital Marketing, this role is responsible for executing and growing our social media and digital outreach, with a focus on strengthening performance, expanding reach, and improving the effectiveness of our courses. This position combines hands-on content delivery with industry-level planning and optimization, ensuring strategic decisions are guided by insights from content performance, audience engagement, and platform behavior. Duties: Develop and execute content strategies aligned with organizational goals. Manage day-to-day social media operations, including: Content publishing, copywriting, scheduling, and moderation. Ensuring timely, accurate, and consistent content delivery across platforms. Own and manage the organization''s social media content calendar, balancing planned content with timely opportunities and adjusting schedules based on performance data, news cycles, and priorities. Monitor and analyze social media performance metrics; prepare monthly and quarterly reports with insights and recommendations. Identify opportunities to improve reach, engagement, and efficiency through content refinement, testing new formats or platforms, and optimizing workflows. Execute and manage digital advertising campaigns, including setup, monitoring, optimization, and spend tracking across platforms such as Google and Meta. Support email list-building initiatives and ensure campaigns are properly tracked and evaluated. Lead email marketing initiatives, including: Drafting campaign emails. Building and deploying email sends. Managing targeting, list development, and segmentation in alignment with broader communications goals. You have experience with email marketing platforms and workflows, including audience management, targeting, campaign setup, and performance analysis. Qualifications Minimum One Year experience required. Minimum of Diploma in Digital Marketing. You have basic graphic design skills and familiarity with AI tools are considered assets. Please email your resum and cover letter to the Senior Coordinator, Human Resources at: with the subject line ''Social Media & Digital Marketing Specialist'' Application deadline: February 15th, 2026. We thank all candidates who wish to apply, however, only those selected for an interview will be contacted. Please note applicants will be reviewed as they are received. Job Types: Full-time, Permanent Pay: $28.00-$32.00 per hour Expected hours: 25 40 per week Work Location: In person