Job Title

Manulife Bank is seeking a dynamic and results-oriented Product Manager to play a pivotal role in innovating our product suite, driving growth, and enhancing customer retention. With a passion for delivering exceptional customer experience and market competitive products and services, the Product Manager will be instrumental in leading initiatives that achieve deposit balance growth, improve retention and align with our overall deposit product portfolio strategy. At Manulife Bank, we think big, obsess about our customers, and achieve success together. As a Product Manager, you will collaborate closely with the Product Director and team on key projects and initiatives that address business opportunities and challenges. This position requires working effectively with internal and external partners to implement strategies that grow deposit balances, optimize costs, streamline processes, and elevate advisor & customer experience. Position Responsibilities: Product Management: Collaborate with the team to support the management and strategic alignment of deposit products with business goals and advisor & customer needs. Build roadmaps and complete new product launches and enhancements, including changes to features, benefits, and pricing, by coordinating with relevant partners to ensure successful implementation. Assist in implementing deposit portfolio strategies that balance sales, customer experience, risk management, and profitability by using insights and feedback from partners. Partner with Treasury & Finance in supporting portfolio forecasting and product rate setting to achieve growth, retention, and engagement goals, with input from cross-functional teams. Monitor competitive offerings and stay informed about market trends, sharing insights with partners to refine product strategy. Act as a key partner in updating product collateral, such as applications, letters, and forms, ensuring consistency with the overall product vision and strategy. Driving Growth & Enhancing Retention: Partner with Sales, Growth & Go to Market teams to implement strategies that support new customer acquisition and retention, and foster balance growth. Design and implement effective deposit campaigns to attract and retain customers, boosting deposit balances. Monitor and analyze campaign performance, using data-driven insights to optimize results. Influence key deposit metrics, including new account acquisition, balance growth and retention, and customer NPS. Track and manage deposit fund flows, including inflows, outflows, attrition, and retention, while ensuring alignment with strategic goals. Stakeholder Engagement & Influence: Build and maintain strong relationships with key internal partners, including Sales, Marketing, Analytics and Reporting, Operations, Finance, Treasury, and Compliance, to collaboratively drive pivotal initiatives and achieve shared objectives. Work with internal and external partners and influence without authority to implement programs that drive portfolio growth and enhance customer experience. Segmentation and Persona Analysis: Develop and maintain customer segmentation frameworks based on demographics, behaviors, financial needs, and lifecycle stages to inform product strategy and marketing initiatives. Conduct persona research and build detailed customer profiles that capture motivations, pain points, and banking habits to guide product design and experience enhancements. Leverage data analytics and market insights to identify emerging trends and segment-specific opportunities within the Canadian personal banking market. Collaborate with marketing, digital, and analytics teams to integrate segmentation and persona insights into campaigns, product positioning, and end-to-end customer journeys. Process & Business requirements: Develop and implement strategies that streamline existing processes, reduce friction and improve overall service delivery for both advisors and customers. Apply feedback from customers and advisors to identify areas for improvement and drive continuous process enhancements. Stay informed of regulatory changes, assess their impact, and implement necessary adjustments. Collaborate with legal and regulatory compliance teams to conduct regular audits and maintain a strong compliance framework. Required Qualifications: 3-5 years in Product Management, preferably in Deposits. University or college degree, or equivalent work experience. Preferred Qualifications: Certified Product Manager (CPM) or equivalent certification preferred. Agile Product Owner certification or relevant experience preferred. When you join our team: Well empower you to learn and grow the career you want. Well recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, well support you in shaping the future you want to see. #LI-Hybrid propos de Manuvie et de John Hancock La Socit Financire Manuvie est un chef de file mondial des services financiers qui aide les gens prendre leurs dcisions plus facilement et vivre mieux. Pour en apprendre plus notre sujet, rendez vous ladresse Manuvie est un employeur qui souscrit au principe de lgalit daccs lemploi Chez Manulife/John Hancock nous valorisons notre diversit. Nous nous efforons dattirer, de perfectionner et de maintenir une main d''oeuvre qui est aussi diversifie que nos clients, et de favoriser la cration dun milieu de travail inclusif qui met profiter la diversit de nos employs et les comptences de chacun. Nous nous engageons assurer un recrutement, une fidlisation, une promotion et une rmunration quitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de lascendance, du lieu dorigine, de la couleur, de lorigine ethnique, de la citoyennet, de la religion ou des convictions religieuses, du genre (y compris grossesse et affection lie une grossesse), de lorientation sexuelle, de caractristiques gntiques, du statut dancien combattant, de lidentit de genre, de lexpression de genre, de lge, de ltat matrimonial, de la situation familiale, de linvalidit ou de tout autre motif protg par la loi applicable. Nous nous sommes donn comme priorit dliminer les obstacles laccs galitaire lemploi. Cest pourquoi un reprsentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqus pendant le processus de demande d''accommodement seront stocks et utiliss conformment aux lois et aux politiques applicables de Manuvie. Pour demander une mesure daccommodement raisonnable dans le cadre du recrutement, crivez . Rgion de rfrence du salaire Waterloo, Ontario Modalits de travail Hybride Lchelle salariale devrait se situer entre $85,300.00 CAD - $135,300.00 CAD Si vous posez votre candidature ce poste en dehors de la rgion principale, veuillez crire pour obtenir lchelle salariale correspondant votre rgion. Le salaire varie en fonction des conditions du march local, de la gographie et de facteurs pertinents lis au poste telles les connaissances, les comptences, les qualifications, lexprience et lducation ou la formation. Les employs ont galement la possibilit de participer des programmes de motivation et de toucher une rmunration incitative lie au rendement de lentreprise et au rendement individuel. Manuvie offre aux employs admissibles une vaste gamme davantages sociaux personnalisables, notamment une assurance soins mdicaux, soins dentaires, sant mentale, soins de la vue, invalidit de courte et de longue dure, assurance vie et assurance DMA, assurance adoption, de maternit de substitution et de soins mdicaux non urgents ainsi que des programmes daide aux employs et leur famille. Nous proposons galement aux employs admissibles diffrents rgimes dpargne-retraite (y compris des rgimes de rente et un programme international dactionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matire dducation et de conseils financiers. Notre gnreux programme de congs rmunrs au Canada comprend les jours fris, les congs annuels, les congs personnels et les congs de maladie, et nous offrons toute la gamme des congs autoriss prvus par la loi. Si vous posez votre candidature ce poste aux tats-Unis, veuillez crire pour obtenir de plus amples renseignements sur les dispositions relatives aux congs rmunrs spcifiques aux tats-Unis. #J-18808-Ljbffr