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Job Title


Drive Positive Impact as the General Manager at Steele Subaru


Company : Steele Auto Group


Location : Halifax, Nova Scotia


Created : 2026-02-03


Job Type : Full Time


Job Description

Overview At Steele Auto Group, work is more than a job. Its a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential. Steele Subaru is seeking a General Manager to lead our dealership and champion the Subaru Uncommon Experience. Celebrating meaningful customer connections and the unique advantages that set Subaru apart, this role carries full accountability for performance, culture, and daily operations, ensuring every interaction reflects the trust, capability, and adventurous spirit of this truly uncommon brand. As General Manager, you will set clear expectations, develop and support department leaders, and drive consistent results across the dealership. You will champion Subarus values of safety, reliability, and community connection while balancing performance with accountability. This role suits a collaborative leader who values the strength of a stable dealer group and is motivated to make a lasting, positive impact on the business, the team, and the customers who trust us to support both their daily commutes and weekend adventures. Compensation Expected earnings of $150,000 $200,000+ Annually , comprised of a competitive base salary and performance-based bonus, along with a demo vehicle and comprehensive benefits. The Role Responsibilities As General Manager of Steele Subaru , you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including: Customer Experience: Ensure every interaction reflects Subarus and Steele Auto Groups standards. Employee Experience: Lead, coach, and support department leaders, building accountable, high-performing teams Dealership Leadership: Alignment with Subarus brand standards and Steele Auto Group expectations. Financial & Operational Performance: Manage budgets while driving profitability and long-term stability. Sales & Marketing: Strengthen market share and brand presence. Market Growth: Identify growth opportunities and implement strategies. Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives. People & Culture: Partner with HR. What You Bring Minimum 5 years of dealership leadership experience Confident decision-making, sound judgment, and strategic thinking A customer-first mindset with a genuine appreciation for uncommon experiences Ability to lead in a high-accountability environment while maintaining a long-term view Clear, professional communication and strong organizational skills This Role Is Ideal For a Leader Who Wants a visible, impactful role shaping both culture and results Understands the balance between performance, people, and brand integrity Values consistency, professionalism, and thoughtful leadership Thrives in a collaborative, adventurous environment where trust, accountability, and community connection drive success Our Investment in You At Steele Auto Group, we offer access to a wide range of benefits, and discounts designed to support your health, financial security, career development, and overall quality of life. Health & Wellness Flexible Health & Dental Benefits Multiple coverage levels to meet your needs Life, Disability & Critical Illness Coverage Employee & Family Assistance Program (EFAP) Financial Security Retirement Savings Plan (RSP) Company matching contributions (45% based on tenure). Exclusive Discounts New and Used Vehicles purchasing programs Parts & Service pricing for all employees Steele Auto Exclusive discounts at SAG Hotels, Murphys Workwear, Telus, GoodLife Fitness and Cycle Smith Development & Growth Training & Certification Support Opportunities to gain certification from Georgian College Access to Steele University where you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills! This is more than a General Manager role; it is a chance to lead a brand with Canadian roots dating back to 1978. While the vehicle lineup has evolved since the era of the Subaru Brat and the Justy, the need for strong, forward-thinking leadership has also evolved. We are looking for a General Manager who is driven by growth, innovation, and adventurous spirit. Location: Halifax, Nova Scotia Learn more about us at www.steeleauto.com How To Apply Applying is simple: Click the link to Steele Auto Group Careers Sign in (top right corner) and create your profile Upload your resume In just a few minutes, the Steele Auto Group career world is at your fingertips. Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant. While we strive to post accurate compensation ranges, some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward. Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidates experience. Accommodation is available throughout the recruitment process, just let us know. #J-18808-Ljbffr