About usMortgage Professionals Canada (MPC) is the national association representing Canadas mortgage broker channel. With more than 15,000 members across every province, our membership includes mortgage brokers, lenders and insurers. We support the industry through advocacy, education, research, and professional development.The RoleWe are seeking a skilled and versatile Digital Experience Specialist to manage and enhance MPCs digital presence. This role blends CMS management, UX/UI expertise, design execution, technical coordination and implementation support. The ideal candidate understands how users interact with digital platforms from end to end and can translate business goals and user needs into functional, intuitive and visually engaging digital experiences.This role also requires a strong understanding of digital marketing best practices, including SEO, content structure, messaging and layout optimization. The Digital Experience Specialist will apply these principles across MPCs websites to improve usability, clarity, engagement and overall effectiveness.Reporting to the Vice President, Enterprise Technology and Operations, this role will work closely with the Marketing Department as a primary internal stakeholder, along with designers, developers, and content owners, to ensure MPCs websites are current, accurate, engaging and continuously improving. The role will play a key part in content management, user journey optimization, functionality enhancements, UAT and maintaining high-quality standards across all web platforms.ResponsibilitiesManage and maintain MPC websites using the Sitefinity CMS platform, including day-to-day content updates and maintenanceApply UX/UI best practices to improve usability, accessibility, information architecture and the overall user experienceApply digital marketing and SEO best practices to improve site structure, layouts, content and messagingSupport the planning, coordination, and implementation of website functionality, components, and integrations in collaboration with internal teams and external vendors, including participation in User Acceptance Testing (UAT)Execute and support UAT activities, including test case execution, bug tracking, validation and refinement of fixesCollaborate with stakeholders to translate requirements into effective digital solutionsCreate and update digital assets (banners, graphics, basic layouts) using tools such as Adobe Creative Suite and/or CanvaEnsure consistency with brand guidelines, design systems and accessibility standardsAnalyze user behavior and feedback to continuously improve website performance and experienceMaintain documentation, workflows, standards and governance related to digital platformsExperience5+ years of experience working in a digital, web or CMS-focused roleHands-on experience working with the Sitefinity CMS platform is strongly preferredProven experience applying UX/UI best practices to page layouts, navigation, content structure and user journeysExperience supporting website functionality enhancements in collaboration with developers and external vendorsExperience participating in or leading UAT processesDemonstrated design experience creating digital assets for web useExperience working cross-functionally with technical and non-technical teamsSkills & RequirementsStrong understanding of CMS architecture, content models and content management best practicesHands-on experience managing CMS backends, including templates, workflows, permissions, content structure and publishing best practicesSolid understanding of UX/UI principles, user-centered design, accessibility and SEOAbility to think from multiple user perspectives (end users, administrators, content editors, stakeholders)Understanding of web technologies (HTML, CSS not required, but nice to have)Proficiency with design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD, etc.) and/or CanvaStrong attention to detail and commitment to quality assuranceExcellent problem-solving, communication and collaboration skillsAbility to manage multiple priorities, work independently and meet deadlinesA balanced mindset that combines technical, creative and strategic thinkingPortfolio of past work required
Job Title
Digital Experience Specialist