Job Title

Field Commercial Manager, Western Canada (M/F) Remote Export The position is responsible for supporting and growing the business development, brand visibility, and program execution of the Grard Bertrand portfolio across Western Canada. This role reports directly to both Pacific Wine & Spirits President and Grard Betrand Director Export Canada. The position is responsible for supporting and growing the business development, brand visibility, and program execution of the Grard Bertrand portfolio across Western Canada. Acting as a key market-facing representative, the Western Canadian Field Commercial Manager, Gerard Bertrand Wines ensures alignment between commercial objectives, brand standards, and in-market execution for bothprestige and core market wines, across the on-premise and retail channels. Act as a key brand representative for Grard Bertrand in Western Canada Open new business opportunities, support current, while developing new distribution points for Grard Bertrand wines across Western Canada, in bothon-premise and retailchannels Work alongside sales team during key account meetings, includingregional and national chains, market visits, and structured sales calls. Participate in structured route planning to ensure consistent market coverage across major metropolitan and resort territories such at Whistler, Banff, Lake Lousie, Okanagan, and Jasper Support Pacific sales team in achieving & maintaining annual KPIs, including distribution objectives, By the Glass & By the Bottle placements, required events and the annual balance between on-premise and retail business. Market Execution & Account Support Manage the execution of commercial programs and promotional agreements, in keeping with local regulations Support sales team in promotional execution and brand visibility activations Ensure consistent brand presentation and messaging across all brand activations Build and maintain strong working relationships with key retail trade and on-premise accounts sales teams, agents and liquor boards (distributors) local wine educators (ie WSET instructors, Canadian Assoc. of Professional Sommeliers) VIP wine consumers and local consumer wine groups Travelto the estate of Gerard Bertrand with sales teams, key accounts, and VIP customers, supporting brand engagement and education, as pre-approved and required. Education & Brand Activations: Deliver wine education and training programs to: Sales teams On-premise and retail staff Regional and national account partners Host and lead for both trade, media and consumers: Masterclasses Educational tastings across Western Canada Regional wine festivals and wine shows, as required Execute national account training programs as required within the territory Budgeting & Reporting Create, manage, and track event and travel pre-approved budgets within Pacific and Gerard Bertrand guidelines Manage travel logistics and scheduling across Western Canada Manage and reconcile expenses for reimbursement. Understand European Union funding and recovery, where applicable. Execute and track sampling programs in compliance with provincial liquor board regulations Regularly complete and report a competitive analysis, including market share, in market promotions, social media content and pricing strategies. Provide regular reporting, including: Weekly, monthly, and quarterly activity reports Sales performance, shipments, depletions, and promotional effectiveness Track marketing investments, on-premise performance, chain activity, and key account initiatives Maintain customer and consumer databases for events, invitations, and product launches Participate in Pacific Wine & Spirits sales meetings, brand planning sessions, and annual sales summits Collaborate closely with Pacific internal teams (sales, marketing, finance, administration) and other Grard Bertrand agencies in Canada Job requirements Bachelors degree in Business, Marketing, Hospitality or equivalent experience 35+ years in wine, beverage alcohol, hospitality or CPG Fluent English (French strongly recommended) Confident presenter, experienced in tastings and trainings Highly organized, autonomous, relationship-driven Strong closing and influencing skills Comfortable with evening/weekend events Physically able to lift 23kg / 50lbs and stand for long periods Provincial liquor certifications (Pro Serve, Serving It Right) Proficiency in Excel, PowerPoint, Outlook, social media Strong Assets Knowledge of liquor board systems: BCLDB, Container World, SLGA, MBLL, AGLC Familiarity with EZ Focus data platform Ideally located in Calgary or Vancouver. #J-18808-Ljbffr