Company Overview We are redefining how consumer brands are built blending the creative agility of a startup with the operational discipline of private equity. Think of us as a mini Unilever: a lean, high-performance portfolio scaling brands through a 3-year build-and-exit playbook supported by centralized shared services in growth, creative, media, product, and operations. Our portfolio generates $40M+ annually, with more brand acquisitions on deck. Every role impacts revenue, speed, and the trajectory of brands built to exit. Role Overview The Tiktok Affiliate Marketing Coordinator is the engine that fuels our internal creator community and customer outreach pipelines. Youll source, identify, and bring high-potential creators into our TikTok Shop ecosystem while also managing customer messaging workflows that drive retention, content flow, and GMV. Fulltime, North Americabased. You are part recruiter, part growth operator, part CRM manager responsible for filling the pipeline, running outreach campaigns, optimizing automations, and providing leadership with visibility into performance. Key Responsibilities Source new internal creators daily using TikTok Creator Center, Shop analytics, competitor poaching, niche targeting, and automation tools. Execute multichannel outreach campaigns across email, TikTok DMs, Discord, SMS, and automations. Manage creator and customer messaging pipelines, ensuring timely followups, clean data, and strong engagement. Maintain the creator CRM (e.g., Airtable/Reacher) with accurate outreach stages, response rates, and conversion metrics. Analyze outreach performanceopen rates, CTR, conversions, onboarding ratesand optimize messaging cadence and content. Support customer outreach workflows, including sample requests, retention sequences, and followup messaging. Provide weekly pipeline reports to leadership highlighting topoffunnel activity and sourcing goals. Coordinate with Marketing to ensure alignment on creator archetypes, niches, and audience personas. Collaborate with Creator Partnerships & Community teams to ensure smooth handoff from sourcing onboarding engagement. Run message testing frameworks to identify highconverting scripts, hooks, and templates. Key Performance Indicators (KPIs) Number of qualified creators sourced per week. Outreach response rate and conversion to onboarding. CRM accuracy, organization, and data hygiene. Customer messaging engagement rates (open, clickthrough, reply). Creator onboarding speed, activation rate, and earlystage retention. Success Benchmarks (306090 Days) 30 Days Learn sourcing archetypes, CRM systems, messaging scripts, automations, and workflows. Begin sourcing and outreach independently. Deliver first pipeline report. 60 Days Achieve consistent weekly sourcing targets (e.g., 50+ prospects, 10 onboarded). Optimize at least two outreach sequences for higher conversion. Improve CRM structure and tracking visibility. 90 Days Become a topoffunnel enginedelivering predictable creator pipelines weekly. Build a scalable sourcing framework aligned with TikTok Shop performance goals. Identify new sourcing channels and automation opportunities. Required Skills & Qualifications MustHave 13+ years of experience in outreach, recruiting, creator sourcing, customer engagement, or CRM management. Strong written and verbal communication skills. High attention to detail and comfort with adminheavy workflows. Experience with Airtable, HubSpot, Reacher, or other CRMs. Fast execution, high responsiveness, and strong followthrough. Ability to manage dozens of conversations simultaneously. NicetoHave Experience in TikTok Shop, UGC, creator marketing, or influencer sourcing. Understanding of TikTok trends, creator niches, and socialfirst content styles. Experience with outreach automation tools. Background in sales, partnerships, or growth operations. Who Should Apply? YES Ideal Candidates Resourceful prospectors who love finding new talent. Operators comfortable in highvolume outreach environments. Organized CRM managers who keep pipelines tight and clean. Fast executors who test, iterate, and optimize daily. Highownership individuals who love hitting weekly targets. NO Do Not Apply If You dislike repetitive outreach or CRM management. You struggle with organization and followup. Youre slow to respond or uncomfortable with volumebased work. You prefer reactive roles instead of proactive sourcing. Why Join Us? Be a foundational member of the fastestgrowing division in the company. Direct impact on creator ecosystem growth and GMV. Work with elite operators and a performancedriven team. Fast career mobility with opportunities to lead sourcing teams. Autonomy, ownership, and zero bureaucracy. Compensation & Benefits $40,000$50,000 annual salary. Performance bonuses. Flexible hybrid/remote. Access to creator tools, automations, and growth resources. Opportunity for rapid role expansion. Application Process 1. Submit your resume highlighting your relevant experiences. 2. Intake call with the HR team. 3. Online assessment. 4. Final interview with the department manager. #J-18808-Ljbffr
Job Title
Tiktok Affiliate Marketing Coordinator