Job Title

We believe in a world where everyone is a business owner. Whether it''''s a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Over 3 million business owners have launched with Durable. We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast. Our vision is much bigger, and we''''re looking for incredible people to join our team and make an impact. Our product team is in the top percentile of shipping velocity, our GTM team must match that energy. About the role: Were hiring a Head of Marketing to build Durables marketing engine end-to-end. Youll sit on the leadership team and own growth, brand marketing and product marketing, from first touch to paid conversion to long-term retention. This is not a typical exec role. You will ship, test, break, and rebuild things yourself. If you prefer decks, long planning cycles, or delegating before doing, this role will frustrate you. Youll work inside the product as much as around it: shaping positioning, onboarding, lifecycle, pricing moments, and upgrade paths. Youll run fast, scrappy experiments across acquisition and activation, start programs based on whats working right now at modern PLG and AI-native companies, and turn signal into repeatable playbooks without waiting for perfect data or layers of approvals. You will ship prototypes and production level apps. Youll lead a small, high-leverage team across brand and product marketing, lifecycle, GEO, and social, but youll stay hands-on. Expect to write copy, launch tests, dig into analytics, and use AI tools to move faster than teams 10x your size. Our ideal candidate has scaled an early stage startup (revenue) by orders of magnitude, enjoys shipping weekly, killing bad ideas quickly, and is an owner. We also love former founders. This is a hybrid role based in Vancouver. We are in-office twice per week on Mondays and Thursdays. What youll do: Build product-led growth Build an AI-native marketing engine Own core positioning and messaging Partner tightly with product to shape onboarding, activation flows, pricing, and upgrade paths Define ICPs and jobs-to-be-done, then turn them into in-product and lifecycle experiments Make the product do more of the selling over time Build brand marketing as a growth engine Establish Durable as the default AI business platform for independent entrepreneurs Make Durable a top-of-mind AI tool through PR and founder-led storytelling Build scalable acquisition channels across paid, SEO/GEO, organic social, and partnerships Tie brand directly to signups, conversion, retention, and revenue Own revenue and growth like an operator Own acquisition, activation, retention, and marketing-driven revenue outcomes Run a high-tempo experimentation engine across paid, organic, lifecycle, and product surfaces Manage CAC, LTV, conversion rates, and payback with a bias toward ROI, not optics Manage the marketing budget, headcount, and be ruthless about tracking the numbers that matter Lead a lean team Build and lead a small team that punches above its weight Stay hands-on across copy, experimentation, tooling, and analysis Set clear priorities and move fast with imperfect information Collaborate deeply with Product, Customer Success, and leadership What you bring: Youve built or rebuilt a marketing function at a high-growth company with Youre an ideator at heart: you generate and ship new growth and brand ideas without needing permission, process, or polish Youve shipped product marketing: positioning, onboarding, lifecycle, pricing, and upgrades Youve driven real growth in scrappy environments with minimal structure Youve personally run experiments, no hiding behind agencies or giant teams You bring strong performance marketing fundamentals and know how to scale spend responsibly You have high agency, strong judgment, and a bias to action You are quality obsessed and have a knack for pushing your team to deliver excellent work (over volume, always) You have used AI for marketing far beyond ChatGPT Bonus : you have started a business or side gig and want to do it again Who we want to work with: High agency: you deliver results even when the path forward isnt clearly defined Energizing: you elevate the teams speed, performance, and morale Ambitious: you continuously raise the bar Obsessive: you dig deep into the weeds of your craft AI-native: you build systems over doing tasks, and are ahead of the mainstream usage Team player: you lift up others around you Success in this role looks like Acquisition, activation, and revenue grow quarter over quarter CAC down, LTV up Marketing runs on clear experiments and repeatable playbooks Durable is a category-defining AI product Why Join Us? At Durable, were committed to creating an environment where you can thrive. Heres what you can look forward to: Hybrid Work at Gastown HQ: Our well-stocked Vancouver office offers stunning views of the North Shore, and while we value in-person collaboration, you''''re free to work from home when you need to. Mondays and Thursdays are our in-office anchor days. Comprehensive Benefits: Health and dental coverage to support your well-being. Home Office Stipend: Receive a stipend to create a comfortable and productive workspace. Professional Development: We support your growth with opportunities like conferences, courses, and speaking engagements. Team Events: Connect with your colleagues through retreats and team-building activities. Equipment: Start strong with a company-provided laptop and the tools you need to succeed. Flexible Time Off: Take the time you need with no hard limitwe simply ask for responsibility and good communication. Location: This role will be hybrid, based in Vancouver. #J-18808-Ljbffr