At LumiQ, were on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. LumiQ is proud to be a 2025 Deloitte Fast 50 and Fast 500 winner. Were creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans. LumiQ is also a certified Great Place to Work! Were all about transparency, ownership, innovation, and empathy. If youre ready to make a real impact and help us transform professional education, wed love to hear from you! Who You Are Experienced PMM: You have 7+ years of experience in Product Marketing within B2B SaaS and/or professional education Independent & Proven: You have the proven ability to manage the product marketing function end-to-end Exceptional Writer: You possess strong writing skills with experience in technical case studies, whitepapers, and lifecycle email sequences Collaborative Partner: You have a track record of working effectively with Product, Sales, and Design teams to meet organizational goals Technically Proficient: You are comfortable managing content within a CMS and using marketing automation tools to execute email campaigns What You''''ll Be Responsible For Sales & CS Enablement: Developing and maintaining the foundational sales toolkit (pitch decks, one-pagers, battle cards) and ensuring revenue teams are trained on new features and value propositions Content & Case Studies: Producing high-quality collateral, such as whitepapers and industry-specific case studies, that demonstrate the ROI of the LumiQ platform Customer Insights: Interviewing customers to extract success stories for use across the marketing and sales funnel Lifecycle Marketing: Owning lifecycle marketing and outbound communication for prospective and active users to drive acquisition and keep them informed of product updates Engagement Monitoring: Tracking engagement metrics across outbound channels to identify and implement improvements Website & Positioning: Managing website content to ensure it accurately reflects benefits and translating product updates into clear, benefit-driven copy Brand Advocacy: Maintaining a consistent brand voice across all technical and educational product marketing assets. Compensation The expected base salary for this position is CAD $110,000 - $140,000. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience. Note: If you think your experience is most of the way there, wed still love to meet you! Location & Schedule Please note this is a flexible hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 2 times a week. However, for training & onboarding purposes, the in-office expectation time will increase. Benefits and Perks Health Benefits are available after 3 months with us, including a yearly health spending account. Youll also have access to an Employee Assistance Program for additional support if needed Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong Monthly team social events: (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One''''s Challenge are just a few examples of what we have done in the past) Schedule flexibility: We know our employees have lives outside of work and dont mind if you need to run to a mid-day doctor''''s appointment or pick up a kid early from school! Nomad policy: Work remotely 4 weeks of the year from anywhere in the world Endless Learning: Our platform isn''''t just for accountants. Listen to podcasts on soft skills, career development, leadership, and more LumiQ Clubs: Join an existing club or start your own! We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr
Job Title
Senior Product Marketing Manager