Job Title

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment. The Opportunity The Senior Director of Ecommerce will own the day-to-day operation, performance, and evolution of the brands ecommerce platform, with a primary focus on subscription-led growth, customer lifecycle optimization, and long-term LTV expansion. This role is accountable for ensuring the website operates as a high-performing commercial enginebalancing technical excellence, customer experience, data integrity, and operational efficiency. This leader will sit at the intersection of technology, analytics, CRM, and retention, translating business objectives into a clear site roadmap and execution plan. The ideal candidate brings hands-on experience running a subscription-first ecommerce model, deep understanding of customer behavior over time, and the technical fluency required to manage platforms, integrations, and external production partners. What You Will Own and Drive Ecommerce Site Operations & Performance Own daily operations of the ecommerce website, ensuring site stability, speed, conversion performance, and seamless customer experience. Act as the primary business owner of the site, accountable for uptime, releases, QA, and ongoing optimization. Partner with Marketing, Retention, CX, and Operations to support acquisition, onboarding, and repeat purchase behavior. Subscription, Retention & LTV Growth Lead ecommerce strategy through the lens of subscription economics and customer lifetime value. Own and optimize the end-to-end customer lifecycle from acquisition through retention and reactivation. Implement site-based levers to improve retention, reduce churn, and increase LTV. Serve as the business owner for Shopify and key integrations. Own the ecommerce technology roadmap and backlog. Manage and oversee external tech production and development agencies. CRM, Data & Analytics Partner with CRM teams to align site behavior with lifecycle strategies. Leverage Looker and analytics tools to monitor performance and subscription cohorts. Ensure data accuracy across ecommerce and analytics platforms. Cross-Functional Leadership Act as the connective tissue between Marketing, CRM, Analytics, and Technology. Communicate priorities and performance clearly to senior leadership. Key Success Metrics Subscription retention and churn reduction LTV growth and cohort performance Repeat purchase and sbscription expansion rates Site conversion, speed, and operational stability Roadmap delivery and execution quality What you bring to the table: 10+ years of ecommerce experience with senior-level ownership of a DTC website Proven experience in a subscription-led ecommerce business Deep understanding of customer lifecycle, LTV, and retention strategy Hands-on experience with Shopify, CRM platforms, and ecommerce integrations Strong working knowledge of Looker or equivalent analytics tools Experience owning a tech roadmap and managing external agencies What We Offer You Its the Perfect Package An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company alongside thoughtful and passionate individuals. Competitive compensation and a full suite of benefits, including a monthly pet feeding program for someone who loves to keep their pet well-fed year-round. Great office culture (with numerous adorable pets!) where your pet interrupting a video call or meeting is the norm. Comprehensive healthcare coverage and RRSP plans with company match. Discounted food, apparel, and insurance for your furry family members. PTO plus company-wide wellness and personal days to support your well-being. Volunteer days to give back to our community. AI Statement Open Farm may use AI tools to help organize and review applications efficiently. While technology supports our process, every hiring decision is made by our team, with care and intention. We also prioritize meaningful human connection, which is why our interview process includes in-person conversationsbecause technology can support the process, but cant replace the impact of human connection. Hybrid Work At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work togetherfurry friends included! Thats why weve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business. Vacancy Type: Existing Vacancy Our Values We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm''''s recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm''''s recruitment processtakes into accounttheir accessibility needs. Background checks are conducted in compliance with applicable laws and are relevant to the requirements of the role. #J-18808-Ljbffr