Job Title

Overview Were building something extraordinary for our community and beyond - the Cowan Recreation Centre, a state-of-the-art destination for sport, fitness, and community connection. Opening late in 2026, this all-season, multi-use recreation complex is designed to meet the diverse needs of the community with a premier lineup of amenities: a large aquatics centre with two stainless steel pools, a FIFA-sized indoor turf field (divisible into four), a versatile quad gymnasium, an indoor walking track, two dedicated cricket practice nets, and four multipurpose rooms for community programs and events. With more than 500,000 visitors expected in its first year, the Cowan Recreation Centre will be a vibrant hub where residents of all ages can connect, compete and belong. The Cowan Recreation Centre will be one of Canadas greenest and most energyefficient recreation centres; it will feature advanced geothermal heating and cooling, and the largest solar array ever installed by the City, taking our environmental commitment to the next level. It will also be the first netzero carbon and most accessible sports facility the City has ever built. Were looking for a creative storyteller with a passion for community building to help bring this incredible new facility to life! As Marketing Associate (CRC) , you will champion the stories that matter most the programs, instructors, participants, and community partners who will shape the Cowan Recreation Centre into a welcoming, inclusive, and highenergy destination. Your primary focus will be developing and delivering compelling marketing and communications content that promotes community recreation programs and events, increases participation, and strengthens the Centres connection with residents. You will also support the promotion of tournaments and largerscale events, ensuring athletes and visitors have a memorable experience. If youre energized by fastpaced work, creative storytelling, and the chance to help build something extraordinary for our community we want to meet you. If youre ready to tell meaningful stories about one of Ontarios most ambitious recreational facilities where the community comes together to Connect, where athletes from across Kitchener, Ontario, and Canada come to Compete, and where we all truly Belong we want to hear from you. Responsibilities Develop and implement all components of the communications and marketing plans for CRC programs, community events, tournaments and venue offerings. Develop content for website updates, email blasts, social media, digital screens, posters, and sponsorship promotions. Works closely with the Corporate Communications & Marketing team to coordinate digital content, media relations, and adherence to corporate brand guidelines. Build and maintain a story/content bank and an organized photo, video, and digital asset library for ongoing marketing initiatives. Liaise with athletes, coaches, families, and organizations to gather bios, accomplishments, media content, and permissions for the Local Athlete Showcase. Support the planning of recognition moments, ceremonies, or meet and greet opportunities, events and tournaments. Manage all content for facility digital screens and roadside signs, ensuring branding accuracy and timely updates. Maintain an annual content calendar and schedule screen displays using digital screen software. Collaborate with Corporate Communications & Marketing to support media outreach, press releases, and event promotions. Draft media releases and support approvals and distribution processes. Organize media on tournament/event days, ensuring access, documentation, escorting, and followup. Education Minimum 3year diploma in Marketing, Advertising, Journalism, Business Administration, Communications or a related field. Experience 24 years of related experience in marketing, communications, event support, or content management. Additional Requirements Will be expected to occasionally work flexible hours (outside of MonFri, 9 to 5), including evenings, weekends, and holidays on an as needed basis. Knowledge, Skills, And Abilities Strong knowledge of communications and marketing principles, channels, and tactics. Exceptional written and verbal communication skills, with the ability to tailor messages to various audiences. Ability to create, plan, and execute effective marketing and communications campaigns. Skills in digital content development and familiarity with common business software (Microsoft Office, Outlook, Excel, Copilot). Willingness to learn design and content tools such as Adobe Illustrator, Photoshop, InDesign, content management systems, and social media management platforms. Creative problem solver with strong organizational and time management skills. Ability to thrive in a fastpaced environment and collaborate effectively as part of a team. #J-18808-Ljbffr