Job Title

What youll do We are seeking a highly motivated and skilled Marketing Consultant to join our growing team. Reporting to the Manager - CTR Brand Marketing, you will play a critical role in supporting the team responsible for driving key strategic pillars for CTR with a focus on Brand and Seasonal Marketing Programs (Christmas and Hudsons Bay Stripes Enterprise). You will be both creative and analytical, with the ability to support in building brands and connecting with consumers across an omni-channel communication ecosystem, all while driving business and marketing results by working collaboratively with diverse teams in a fast-paced environment. Contribute to annual marketing plans and programs in support of business and marketing objectives for the CTR brand, specifically Christmas and the Hudsons Bay Stripes portfolios. Gather inputs to reach campaign targets set against business goals and corporate priorities Support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarCom campaigns Assist with the seamless execution of all integrated mass marketing campaign activities including Digital, Social, TV, Print, Radio, OOH, In-Store Signage and help develop/apply standard processes to support this goal within budget Collaborate/coordinate with internal cross-functional teams to drive integration of campaign platforms across other CTC disciplines & channels Manage key budget inputs and project accounting with finance Assist in performance analysis, weekly campaign moderation, and contributes to post-mortem development Leverage insights, learnings, and key organizational and research data to develop marketing briefs Assist in campaign execution, including digital QA support What you bring Education in Marketing or a related field Ideal candidate would have 3-5 years marketing experience on either the client or agency side Understanding and experience in Integrated Marketing Communications planning Versed in best-practice omni-channel marketing production (Digital and Traditional media) Foundational knowledge of Digital analytics (i.e. GA) and basic campaign analysis for reporting Understand the difference between paid and organic digital roles Attention to detail, strong project management, analytical and problem-solving skills Strong written and presentation skills Flexibility to prioritize and manage multiple projects and changing priorities Demonstrates an interest in culture-building and contributing to process improvements Were always looking for great talent! In addition to competitive pay, we offer: Comprehensive benefits and retirement programs Performance incentives, Continuing Education Programs Other perks to support your well-being Career growth opportunities and product discounts Our typical hiring range is between $53,000.00 and $88,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. About Us Canadian Tire Corporation, Limited (CTC) is one of Canadas most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies, we dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. Join us, where thereu2019s a place for you here. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. #J-18808-Ljbffr