Job Title

Field Commercial Manager, Western CanadaRemoteExportThe position is responsible for supporting and growing the business development, brand visibility, and program execution of the Grard Bertrand portfolio across Western Canada.This role reports directly to both Pacific Wine & Spirits President and Grard Betrand Director Export Canada. The position is responsible for supporting and growing the business development, brand visibility, and program execution of the Grard Bertrand portfolio across Western Canada.Acting as a key market-facing representative, the Western Canadian Field Commercial Manager, Gerard Bertrand Wines ensures alignment between commercial objectives, brand standards, and in-market execution for bothprestige and core market wines, across the on-premise and retail channels.Act as a key brand representative for Grard Bertrand in Western CanadaOpen new business opportunities, support current, while developing new distribution points for Grard Bertrand wines across Western Canada, in bothon-premise and retailchannelsWork alongside sales team during key account meetings, includingregional and national chains, market visits, and structured sales calls.Participate in structured route planning to ensure consistent market coverage across major metropolitan and resort territories such at Whistler, Banff, Lake Lousie, Okanagan, and JasperSupport Pacific sales team in achieving & maintaining annual KPIs, including distribution objectives, By the Glass & By the Bottle placements, required events and the annual balance between on-premise and retail business.Market Execution & Account SupportManage the execution of commercial programs and promotional agreements, in keeping with local regulationsSupport sales team in promotional execution and brand visibility activationsEnsure consistent brand presentation and messaging across all brand activationsBuild and maintain strong working relationships withkey retail trade and on-premise accountssales teams, agents and liquor boards (distributors)local wine educators (ie WSET instructors, Canadian Assoc. of Professional Sommeliers)VIP wine consumers and local consumer wine groupsTravelto the estate of Gerard Bertrand with sales teams, key accounts, and VIP customers, supporting brand engagement and education, as pre-approved and required.Education & Brand Activations:Deliver wine education and training programs to:Sales teamsOn-premise and retail staffRegional and national account partnersHost and lead for both trade, media and consumers:MasterclassesEducational tastings across Western CanadaRegional wine festivals and wine shows, as requiredExecute national account training programs as required within the territoryBudgeting & ReportingCreate, manage, and track event and travel pre-approved budgets within Pacific and Gerard Bertrand guidelinesManage travel logistics and scheduling across Western CanadaManage and reconcile expenses for reimbursement. Understand European Union funding and recovery, where applicable.Execute and track sampling programs in compliance with provincial liquor board regulationsRegularly complete and report a competitive analysis, including market share, in market promotions, social media content and pricing strategies.Provide regular reporting, including:Weekly, monthly, and quarterly activity reportsSales performance, shipments, depletions, and promotional effectivenessTrack marketing investments, on-premise performance, chain activity, and key account initiativesMaintain customer and consumer databases for events, invitations, and product launchesParticipate in Pacific Wine & Spirits sales meetings, brand planning sessions, and annual sales summitsCollaborate closely with Pacific internal teams (sales, marketing, finance, administration) and other Grard Bertrand agencies in CanadaJob requirementsBachelors degree in Business, Marketing, Hospitality or equivalent experience35+ years in wine, beverage alcohol, hospitality or CPGFluent English (French strongly recommended)Confident presenter, experienced in tastings and trainingsHighly organized, autonomous, relationship-drivenStrong closing and influencing skillsComfortable with evening/weekend eventsPhysically able to lift 23kg / 50lbs and stand for long periodsProvincial liquor certifications (Pro Serve, Serving It Right)Proficiency in Excel, PowerPoint, Outlook, social mediaStrong AssetsKnowledge of liquor board systems: BCLDB, Container World, SLGA, MBLL, AGLCFamiliarity with EZ Focus data platformIdeally located in Calgary or Vancouver. #J-18808-Ljbffr