Job Title

Join to apply for the Manager, Content & Discoverability role at Kensington Kensington delivers the worlds most personal travel experiences. We bring to life each clients desire to travel in a way thats tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime. We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands Tours, Cruises, Villas, Yachts, Jets, and Air. To learn more about Kensington, visit kensingtontours.com About the Role Were looking for a forwardthinking Manager of Content & Discoverability who combines technical expertise with creative strategy to grow our brands organic visibility, authority, and lead generation. Youll shape our search and answer ecosystem presence, optimizing for both traditional search engines (SEO) and emerging generative and conversational platforms (AEO/GEO). Your mandate is to drive qualified traffic and highintent leads from nonpaid sources through exceptional optimization, insightdriven content planning, and databacked performance management. Key Responsibilities Develop and execute organic growth strategies across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Create detailed content briefs to guide writers and editors toward ranking, authority, and engagement goals. Write compelling meta titles, meta descriptions, and structured data that improve CTR and answer engine visibility. Conduct keyword, topic, and intent research using AI and analytics tools to identify highvalue opportunities. Optimize site architecture and internal linking to strengthen topical authority and user journeys. Collaborate with content, UX, and development teams to ensure bestinclass onpage and technical performance. Monitor rankings, traffic, and engagement trends, identifying insights and testing opportunities to improve results across all our lines of business (cruise, luxury, tours, villas, and yachts). Stay ahead of search evolution, from AIgenerated search results to multimodal discovery experiences, and adapt strategies accordingly. Key Performance Indicators (KPIs) Growth in organic traffic (sessions and share of total visits) Increase in qualified leads from nonpaid channels Improvement in organic CTR and keyword visibility across key categories Authority and visibility in AIdriven search results (AEO/GEO impact) Content production velocity and optimization quality (brieftolive efficiency) Who You Are A strategic optimizer who understands how people discover, evaluate, and choose online. Skilled at connecting SEO fundamentals with modern AIdriven search trends. Strong analytical thinker with the ability to turn data into actionable insight. Excellent communicator able to brief, align, and collaborate across teams using PowerPoint as the medium. Creative and curious, with a pulse on the evolving search landscape. Qualifications 7+ years of handson Content and SEO experience (AEO/GEO exposure preferred) Bachelors degree in content, marketing, business, or a related discipline Proven track record of growing organic traffic and lead generation Experience using tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, ChatGPT/Perplexity, Amplitude, Adobe Analytics, or similar Familiarity with schema markup, page experience signals, and content modeling. Strong writing and editing skills, especially for metadata, briefs, and strategic content direction. Comfortable presenting performance results and strategic recommendations to stakeholders. EEO Statement We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application. Thank You We thank all candidates for their interest; however only those selected for an interview will be contacted. Seniority level Associate Employment type Fulltime Job function Marketing Industries Travel Arrangements #J-18808-Ljbffr